Ever wonder how some Agents seem to stumble upon opportunities everywhere they go? Now you can too. Here’s a little secret that will help you to build your repeat and referral business AND get new clients AND increase your reputation in your local business area.
When buying holiday gifts for your clients, referral sources and suppliers this year try and choose one local source for your gifts, such as a specialty winemaker, a local artisan, or a neighbourhood gift shop. Make sure you tell the store manager and/or owner that you are going to support their business and purchase all your business gifts at their store this year, and then ask if you can leave some brochures, or postcards promoting your Real Estate or Mortgage Business by their cash register in return.(If you don’t have postcards or brochures promoting your business you could be missing out on some major money making opportunities, email firstname.lastname@example.org for more information).
Your current clients will remember you fondly (ie. be more likely to use your services for future needs and refer you to their contacts),and you will be helping your local economy, developing new relationships and spreading the word about your business in your local area.
If you want to get more mileage out of your new found partnership with your local gift source make sure you use facebook and twitter to promote the local business you’ve partnered with for your presents. To get the most value out of your social media efforts make sure that you have a fully branded facebook page. If you don’t have one yet, get one here.
CAUTION: Make sure that the store that you chose to buy your gifts from is a fit with your target market. You want to make sure that all your promotional activities are helping to attract the type of client that you enjoy working with. If you are not sure what your target market is, or where they will be contact us at email@example.com
Here’s wishing you a prosperous holiday season,
From all of us at JOLT Marketing.