Recently we interviewed Calum Ross, one of Canada’s top Mortgage Brokers, on how he “got inside the minds of his target market” early on in his career to make sure his style, marketing, and knowledge would make him the only choice for his ideal clients.
Highlights include:
* what he did as soon as he found his target market
* why his target market matters to him
* what he’s doing that few others are doing & why it’s important
* where the gap in the Mortgage industry is
* how Brokers can fill this gap and find greater success
* what his “knowledge accumulation” plan is and how it gets him more clients
* how much time he spent understanding his clients perspective vs. understanding mortgage options for them
Click the image above to play.
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To your success,
Ingrid
Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.
Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.
Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).
