Which Social Media Site Is Best for Real Estate Agents or Mortgage Brokers?

Every week at JOLT Marketing I get asked “Which Social Media Site Should I Focus On to market My Real Estate or Mortgage Business?”

“If I’m a REALTOR should I be on Twitter?”

“Is Pinterest good for Mortgage Brokers?”

“Do I need to be on all the NEW social media sites to do proper Real Estate marketing?”

“Is Vine good for Mortgage Broker Marketing?

Last week I made this short video where I let you know which social media site is the clear winner, and why it will be for years to come. As a bonus I also share the #1 secret in your social media strategy for Real Estate Agents or Mortgage Brokers that will determine if you will get leads and make money from social media.

Click Play to watch.

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To your success,
Ingrid

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Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

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The Easiest Way to Lose a Lead – Part 3

Today’s video focuses on online lead generation and is the final video in the 3 part series on How to Lose a Lead.

Here’s the cold, hard, truth. We all know that the vast majority of home buyers search online for properties and mortgage information way before they ever pick up the phone and call you. For the VAST majority of you, you’re not collecting these online visitors as prospects. You’re missing them altogether.

In this weeks video I share with you a secret that you can use to capture online leads and make sure that you never miss out on a prospect again.

The reality is, if you’re missing out on prospects, you’re not only getting less leads than you should be getting, you’re also making way less money than you should be.

Click the video above to Play this video and find out if you’re letting online leads slip away and what you should be doing instead.

To see Part One of this video series click here

To see Part Two of this video series click here

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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VIDEO: The Easiest Way to Lose a Lead Part Two

Today’s video is Part Two of a 3 part series that focuses on one of the biggest mistakes Realtors and Mortgage Brokers make that costs them lots of business.

We all know that social media can be a great lead generator. We also know it often outranks our websites when we google our names. So what happens when someone finds you on Facebook , twitter or any other social media site? Do you make it easy for them (and collect the lead) or are you missing opportunities and losing leads.

To see Part One of this video series click here

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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VIDEO: The Easiest Way to Lose a Lead Part One

This weeks lead generation tip is inspired by real life, and is Part One in a 3 Part series on the Easiest Way to Lose a Lead.

Everyday I receive emails from REALTORS(R) and Mortgage Brokers, and there is one absolutely critical thing missing from most emails.

What is it?

It’s so easy I hope this video inspires you to check all email accounts from all devices right after you watch this video and then share this video on facebook!

What’s missing from most emails is a phone number where a prospect, client or referral partner can call you.

Yes, you may have a fancy nice HTML designed email signature that automatically gets added to your email when you send messages from your desktop…but what happens when you use your Blackberry or ipad? Is that signature still there? Often times it is not.

What happens when your phone number is missing is that you miss out on big opportunities for your prospects or clients to call you up and ask you questions…which of course is your golden opportunity to build a relationship, build trust and win their business (or more referrals from them!).

Watch this video to find out all the places you should have your phone number, and what the real consequence is of not having it. (Click play to watch the video).

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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Generate Leads with Permission Marketing

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Worried that you’ll come off as too “salesy” and “pushy” when you’re trying to generate Mortgage leads or Real Estate Leads? Wish that people would just come to you instead of you chasing them?

There’s a solution to all this – Permission Marketing!

Permission marketing was popularized by Seth Godin, a best selling author and Marketing Guru, and the concept is very straightforward;

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”

That’s right, when you treat prospects & clients with respect, and get their permission to stay in touch with your e-newsletter, you will in turn earn their respect, gain their attention, and build their trust.

Since you actually care about what your clients and prospects think, your consideration will be rewarded with better quality leads, better quality clients and a more enjoyable business overall.

Permission Marketing is every Honest Agents/Brokers huge (untapped) advantage. Using this strategy will get you far more loyal clients, more engaged prospects, higher end referral partners, and build a more rewarding, highly profitable business.

Here’s an example of old school “hard sell” or “interruption” marketing

You add everyone you meet to your e-newsletter:
- Many people unsubscribe
- Many mark your emails as spam
- Many prospects are turned off
- Your open rates are low
- You rarely (if ever) get a response
- You feel frustrated

And in contrast to that, here’s an example of “permission marketing”

You have a catchy & enticing opt-in (such as a free video on “The Top 10 Homebuyer mistakes that cost you thousands, and how to avoid them”) on all of your Marketing, so when someone sees it and is intrigued they add themselves to your e-newsletter:
- Your open rates are high
- You regularly receive responses
- Your prospects get to know you
- Your clients stay connected
- You build a loyal fan base
- You feel rewarded

Permission Marketing ensures that you’re building your business, staying connected, and keeping in touch with people that have expressed serious interest in working with you.

• It means you’re not bothering anyone
• It shows that you’re considerate
• It gains respect
• It builds trust

And most importantly

• It works!

Of all the REALTORS(R) and Mortgage Brokers I know that are building a rock solid, ethical, and incredibly lucrative business, they’re all using Permission Marketing to promote and grow their businesses.

If you enjoyed this Lead Generation Article, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.



The #1 Reason You Don’t Have Enough Leads

Does your business have peaks and valleys? Do you find yourself busy one month, and then without any clients (or with much less than you would like) the next? Do you want more real estate leads and real estate sales? Do you need more mortgage leads?

If that sounds familiar, and you want a more steady flow of business, I’m happy to let you know there is an easy way for you to keep filling your business with highly motivated leads, and continuously working with clients.

But first, let’s look at the #1 reason why you don’t have enough leads.

The #1 reason why you don’t have enough leads is you’re likely busy working “in” your business, instead of working “on” your business. That means, you’ll be busy fielding calls, answering emails, doing social media updates, and setting up appointments…everything that keeps you really busy and “in” the business. It fills your time, and helps you to close any current deals…but it doesn’t get you any more leads, and when you do this, you’ll experience the “peaks and valleys” of your business. One month you’re busy, the next you’ve got nothing going on, and you’re thrilled to have even one or two (not very motivated) clients.

If you want to step out of this pattern, and want a steady stream of business, you need to also work “on” the business. This means you’re stepping outside of the daily tasks and working the big picture of your business, such as setting up a new promotional campaign, developing relationships with local media so you can get yourself some free advertising via PR, and more.

Wait, does this mean you’re just adding more to your plate and have to work extra hard? No! 2013 is all about working smart, not hard! Let me share with you a secret on how you can quickly get hundreds of new highly motivated leads, while also keeping on top of what’s “in” your business.

The fastest way to get a ton of new business is by hosting your own contest. Not just any contest, a well thought out contest that gives you a tidal wave of new business from the exact type of clients you want to attract. I’ve done tons of contests, and I’ll keep on doing them…because they always deliver great results (like 300 leads in 2 weeks), and once you’ve done one, you can just keep on doing it! (If you want to learn how to run your own contest, there’s an upcoming webinar on Lead Generation Contests here: http://www.leadswell.ca/freetraining/ )

I love contests because when you do them right, you work with partners who will donate highly coveted prizes, which means you can get prizes to give away as part of your contest, and you don’t have to pay for them!

You can also get tons of media coverage for free! Unlike expensive ad campaigns where you only see results when you pay for ad space, lead generation contests can be run without paying to get your ad in the newspaper or tv…on the contrary… you can get a ton of media coverage in the local tv, radio and newspapers, for FREE! That’s right, you’re getting in the local media, and you don’t even have to pay for ad space!

If you liked this blog post make sure you sign up for the JOLT Marketing e-newsletter below & get more great tips like this.

To your success!

Ingrid

 

 

 

 

 

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

VIDEO: How to Use Calls to Action to Grow Your Business

Calls to action are critical to winning more business, but most professionals aren’t using them properly. Watch this short video to find out:

- 3 mistakes that will kill your lead before you even made contact
- the secrets behind a lead nurture process
- how to use calls to action to turn your prospects into paying clients

Click here to view video

10 Questions with Condo All Stars: Recording

Recently we interviewed Giovanni Marsico and Amit Bhandhari from Sotheby’s International Realty Canada on what they’re doing to market their business that has put them on track to close 400-500 Real Estate deals in 2012.

Listen to the recording below (there is one link for PC’s and one link for Mac’s)

This player is for PC’s:

This link is for Mac’s: 10 Questions with Condo All Stars