“Mortgage Success Seminars” Launches a Free Half Day Mortgage Broker Conference in Vaughan, Ontario on July 10th, 2014.

A collaboration of 3 Mortgage Marketing experts host a half day conference to help educate Mortgage Brokers on automating their businesses to achieve greater success.

Toronto, ON – Three top Mortgage Marketing Experts will be hosting “Mortgage Success Seminars: How to Successfully Automate and Underwrite to Achieve Breakthrough Success” on July 10th, 2014 in Vaughan, Ontario.

The free half day conference for Mortgage Brokers looking to grow their business will be held at Monte Carlo Inn Vaughan Suites in Vaughan, Ontario from 8:30am – 1pm and is co-hosted by Ingrid Menninga of JOLT Marketing, Vivian Giraldi of Market Connections, and Claire Drage of The Lions Share Group. Interactive and informative sessions for the conference include talks on Profitable Client Communications, “How to reduce the amount of time it requires you to successfully Underwrite and Fund a deal”, and “How to Win Repeat and Referral Mortgage Business the Smart Way with Social Media”

“The goal of the conference is to help elevate Mortgage Brokers businesses by providing clear, concise and actionable marketing and business strategies Brokers can put into place right away” said Ingrid Menninga. According to Claire Drage “As a successful Mortgage Broker myself, I spend the summers improving my education and Marketing systems in my Mortgage business, so I can have them in place to achieve a big jump of business in the fall. We’re helping Brokers to do this with our Mortgage Success Seminars”.

The event will be held July 10th, 2014 at the Monte Carlo Inn Vaughan Suites (705 Applewood Crescent, Vaughan, Ontario) from 8:30am – 1pm starting with a complimentary continental breakfast. Space is limited and on a first come first serve basis.

Free tickets to the “Mortgage Success Seminars” can be reserved at http://conta.cc/1s0YKNv

CONTROVERSIAL: Why Social Media May Actually Be Costing You Sales

SocialMediaWillHurtYourBiz
Last week I was doing a social media training session at the Brampton Real Estate Board for Johnson and Associates Realty. It was a great session; about 25+ highly engaged REALTORS ready to learn on the “hot”,”new”,”can’t be missed” Social Media Trends for 2014. I shared free & easy to implement strategies, what’s changing this year, how to generate leads using social media, what sites to focus on and much more.

And then I asked a question I’ve never asked before.

I asked “How many of you are planning on using social media as the main way to grow your business this year?”

Almost everyone raised their hands.

Then I asked “How many of you have a real hunger for technology?”

Half the room raised their hands.

Then I asked “How many of you consider yourselves to be “tech savvy”"?

The same amount of people raised their hands.

And then I asked “What WordPress theme are you using”…

And everyone except 2 Agents asked “What’s that?” (WordPress is a blogging platform that everyone can easily do, but to master it and actually get results from your efforts including knowing which theme to select, which keywords to use (and updating them often), selecting the right plugins for your theme and more, you’ll have to spend a huge amount of time. At that point, it’s almost like you’re a Social Media Expert, who happens to be focused on Real Estate or Mortgages).

Now, the reason I’m telling you this story is because I think in a lot of ways, the importance of social media may have been overstated to you.

And by the way, I LOVE social media…so I’m not telling you this because I don’t like it, or don’t understand it, or haven’t seen results from it. The reason I’m telling you this is because I see so many Agents and Brokers forgetting about what actually gets them paid, because they’re ditching tried, true and tested ways to prospect, get more clients and make more money for the new “shiny object” of social media (which isn’t new anymore, but there’s still lots of you getting on board now).

Or, because you’ve attended lots of training sessions or webinars that have told you how you must be on social media, you’ve decided to focus your energy here. So you learned how to use Facebook, or Twitter or Linkedin, or Youtube videos. (You may have even taken one of our JOLT Marketing courses on this subject). And for many of you, you start to spend a huge amount of your working hours doing social media activities.

Now, that’s not a bad thing, and I certainly don’t want you to have any regrets, but let’s be 100% clear. Social Media is the long, winding road to getting new business and referral business.

If you need new business RIGHT NOW, I would not bet on social media.It will hurt your business sooner than it will help it. The reason I say this is because on social media it’s not appropriate to “sell”. It actually doesn’t work. Yes, you can work on building your reputation, or staying in touch with past clients, or staying top of mind with prospects. But when it comes to actually “selling”, as in getting paid nicely for your work in the next few weeks/months, social media is not where I would spend my energy. And I can say this with 100% confidence, because we have a roster of consulting clients that we help to make sales right now, and social media is always one of the weakest performers for our ad spend. Focusing on what I mention below we’ve sold 7 condos in 1 day, sold 300% more mortgage insurance in 5 months than a company had done in a full year, sold 17 condos at an event, and much more.

So instead of focusing on social media, here’s what I would focus on:

1. I would make sure you have a solid prospecting database. These are not random emails, or phone numbers on sticky notes. These are full details including first name, last name, email, phone number, mailing address, how they heard about you, when they’re looking to move, what their price range is, and special notes about if they have children, or love pets, or any conversation pieces. ***Everyone on your prospecting list must have given you permission to email them, so either use an email system with opt-in forms (We love using Aweber Email Marketing for this), or have all your prospects send you a note in writing giving permission to email market to them.

2. I would make sure you have a solid client database. Again, these are not random emails, or phone numbers on sticky notes. These are full client details including first name, last name, email, phone number, mailing address, how they heard about you, when they moved, what their price range is, any referrals they sent your way, and special notes about if they have children, or love pets, or any conversation pieces. This is a pretty basic database, and if you want you could make it a lot more complicated, but let’s just start here.

3. I would hone AND USE your sales and marketing skills. You need to really know how to market yourself so you’re collecting loads of new leads weekly, and you really need to know how to sell properly including how to handle objections, different closing strategies, and how to rescue deals that seem to be falling apart. If you want to learn how to sell there are lots of trainers that would love to work with you. I’ve heard great things about Chris Leader, Tom Ferry, and Brian Buffini. If you want to know how to market yourself properly I recommend you join our “5 Steps to More Leads and Big M.O.N.E.Y.” training program here.

If you’re not sure if you should focus on sales training or marketing training, here’s a super simple way to figure it out. If you get tons of leads, but have a hard time converting them; you need sales training. If you’re great at closing any leads you get, but you just don’t have enough leads; you need marketing training.

THEN I WOULD DO THIS:

FIRST: I would pick up the phone. Call referral partners, call past clients, call recently closed clients and see if anyone they know may also be in need of your services.


SECOND: I would email my database.
To my past clients I would email them the shortest, easiest and best way to drum up new business by simply writing
“Hi (First Name),
Do you know anyone that may need my services in the next 3 months?”
Thanks,
(Your Name)

To your prospecting list I would email:
“Hi (First Name),
Are you still looking to buy a house?
Thanks,
(Your Name)

THIRD: I would share articles from trusted media sources on social media. It’s the “easy” way to do social media. You’re updating your contacts about important news related to real estate and mortgages, and you don’t actually have to create it! Make sure when you do this, that you set some serious guidelines on how much time you spend doing this. Otherwise you can spend hours and hours doing this, and that will actually be costing you hundreds, if not thousands, of dollars. (We have a new “Done for You” Social Media service where we can do your high quality social media for you. If you’re interested, I share how to get a 14 Day FREE trial at the end of this article).

FOURTH: I would host an event. This could be a client appreciation party where your clients are invited, and you request they bring someone who may need your services in the next 3-6 months, this could be a “First Time Homebuyers” seminar, or an “Investors” workshop. Whatever theme you decide on here’s what you need to do:
* create an account and set up your event details on Eventbrite
* email invitations to your prospecting and client database(that’s why your prospecting & client database is critical – you can do this in less than one hour if you have your contacts in a proper database and email system)
* call your referral sources and invite them, and see if they have any clients that would also want to attend
* call to invite your VIP clients that have referred great clients to you in the past
* consider “renting” email lists for local media so they can send an email and invite people on your behalf
* you can also post your event on social media (but notice how this is used to enhance your marketing…its not your ENTIRE marketing plan)
* be a generous host, provide quality drinks and snacks, give everyone name tags, choose a nice venue
* give a 30-45 minute talk that educates your audience
* spend the last 10 minutes of your talk explaining what you do, how you help your clients, and share client success stories
* at the end of your talk, invite people to arrange a meeting with you. Make sure you have pre-printed “Meeting Request” sheets for everyone that captures their first and last name, email, phone number, mailing address, and their top 3 choices of times to meet with you. Hand out pens with your sheets, and actually spend 5 minutes and say “Write your first name here”, “Now write your last name here”. Go through the entire sheet with them. Get a helper to collect and review all sheets for you, to make sure they’re completed fully.
* if you’ve done a good job in your talk, about 10% – 50% of the room could become your clients next week.

FIFTH: I would send a monthly e-newsletter to clients and prospects. You can also do a monthly printed newsletter. There’s no easier way to make easy, fast and fun money in this business than with getting repeat and referral business. So stay in touch with your clients, make them feel valued, and show them that you want to help them long term, by staying in touch long term. Not having an email or newsletter that you regularly send is like raising your hand and saying “Yes, I would LOVE to create a hard, stressful business where I spend all my time chasing new leads. I want to do business the hard way!” In other words, not communicating with your clients regularly is like business drudgery.

The reason I’m explaining in such great detail about what to do, and what’s important is this: I SEE TONS OF AGENTS AND BROKERS BETTING THE FARM ON SOCIAL MEDIA, AND FORGETTING TO ACTUALLY SELL!

The bottom line is, you get paid to “sell”, right? So, if you don’t sell, you don’t get paid, right?

If you’re saying yes, that means the focus of your energy should be on selling! And if I were you I would focus on the easy, fast and fun way to grow a business (following the steps mentioned above), instead of the long, winding road that social media provides.

One of the best pieces of advice I ever received was from Kevan Cochran, who was one of the top sales leaders for Richard Robbins, and now helps Dominion Lending Canada recruit Mortgage Brokers. Kevan is an incredibly successful at prospecting, and he told me “The best way to market is to pick up the phone. You can do email marketing, you can buy ads, you can do social media, but nothing will get you new sales faster than picking up the phone! Use the phone to get the meeting, then use the meeting to close the deal.”

Here’s the real deal: I LOVE social media, it has TOTALLY changed my business, and worked amazingly well at helping me promote. But, just like you, the focus must be on sales. If you get distracted…expect your business to slow down…as in you’ll make less money$$$.

If you’re reading this and thinking, well, I guess I won’t do any social media updates any more, I don’t recommend that either. Why? Because when your name is passed around as a referral one of the first things that happens is your new lead will Google your name. When they Google your name, your Social Media profiles will often appear first and if your prospect likes what they see…they’ll call you. If they don’t like what they see, such as a profile that hasn’t been updated in months, it will create a negative impression and chances are high you will lose your lead.

So you need to DO social media, but you don’t need to make it your entire marketing strategy. It really supports whatever else you’ve got going on.

If you’re finding it difficult to manage your social media, and build your databases, and call clients, consider outsourcing some of your tasks, including your social media.

If you are interested, I’d like to invite you to get a 14 Day FREE Trial of our new “Done for You Social Media” program.

Here’s how it works:

* Our Community Manager finds, screens and posts REALTOR and Mortgage Broker approved content to our system. These articles are coming from trusted media sources like The Globe and Mail, National Post, Moneyville and much more.

* Then our system randomizes the content (so everyone gets different posts on different days) and updates your social media profiles based on your preferences.

* Updates are made to your Facebook, Twitter and Linkedin profiles for you.

* You can also continue to post any personal content you like.

If you’re interested in trying it out, sign up for a 14 day FREE trial now. Just note, our sytem works likes Netflix; you sign up for a free trial in full (including leaving your credit card details) and if you don’t like it you email us to cancel. If you do like it, you don’t have to do anything, you just continue having us do your social media for you, so you can focus on building your business the easy, fast and fun way!

To get a 14 Day FREE Trial of our REAL ESTATE BULLETIN go here: http://realestatebulletin.ca/registration

To get a 14 Day FREE Trial of our MORTGAGE BULLETIN go here: http://mortgagebulletin.ca/registration

To your success,
Ingrid Menninga

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


*Image from rebelbookchicks.com

3 Things Successful Agents & Brokers Do FIRST Thing in the Morning

iStock_000007882234Small

With this never-ending winter we’re having, it’s WAY to easy to fall into the winter blues.

Since I’m originally from Vancouver Island, BC, where the winters are mild, this past winter in Ontario has been a doozy! Yet, I’m feeling INCREDIBLE!

I have tons of energy, lots of optimism, and have pushed myself hard to do lots of “scary” things that I would normally never attempt mid winter(the things you need to do to reach greater heights in the business).

I’d like to say I just “stumbled” into this new found winter confidence. But that’s not true. The reality is, I studied the habits of really successful people, including top Real Estate Agents and Mortgage Brokers, and incorporated some of these to see if they really work. The answer is, YES, they do!

Here are the top 3 tips to feel awesome, be super productive, and GROW your business this winter:

1. Exercise first thing in the morning.

You don’t need to be a morning person to make this success habit your own. You just need to wake up a few minutes before you normally would, and get moving.

You can go for a quick run outside, hit a morning class at the gym, have a personal trainer come to you, or even watch Youtube videos at home with quick workouts.

By adding a morning routine to your day, you’ll have tons more energy, make better food choices, and have a whole better attitude for the day. All these things combined make you prospect more, serve your clients better, and have that extra JOLT of energy to push your career to new heights.

2. Set your intention for the day.

This may sound super “fluffy”, but if you start your day asking yourself “What do I want to have happened by the end of the day?”, and then go out and make it happen, you’ll be miles ahead of just letting your day happen to you.

Some popular intentions to set are:

  • number of prospecting calls you’ll have made by the end of the day
  • number of past clients you will call by the end of the day
  • making lunch appointments with a new referral partner every Friday
  • planning a new lead generation campaign

Once you nail down this habit, you can take it a step further, and before doing any activity ask yourself, “What do I want to have happen at the end of this?”. When you do this you’ll be making sure that everything you do is helping your business (and you’re not wasting your time). You’ll also know exactly what you want, so you can go and get it, instead of just leaving it up in the air.

3. Staying disconnected until you are ready to focus on work.

If you’re reading your email, updating social media, answering your phone, or checking voicemail first thing in the morning, you may be doing yourself a BIG dis-service. While you may feel like you’re getting ahead, chances are that you could be putting yourself in “reactive” mode first thing in the morning, instead of making yourself the boss of the day.

If you happen to be getting complaints first thing in the morning, it cheats you of the ability to set your day how you want, and then deal with any problems with a balanced attitude once you’re ready.

Of course, if there’s an emergency, you’ll need to deal with it, but in all other cases, it’s best that you set your day up how you want, instead of letting others dictate how your day unfolds.

If you look at all 3 of these habits, there’s a MAJOR theme behind them. To be a mega success, you need to decide what you want, and then go out and make it happen!

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


VIDEO: 2014 Social Media Trends

RETechToolsTO

Yesterday I was on a Toronto Real Estate Board Young Professional’s panel discussing social media and digital trends for 2014 with Matt Slutsky from Buzz Buzz Home, Arti Patel from Google and moderated by the lovely Shannon Kelly from TREB (Toronto Real Estate Board). I was in some fine company, those are some really heavy hitters!

Our panel and questions lasted about an hour, and there’s some great information on the online and social world that you’re not going to want to be left behind on!

We talked about:

* 2014 Social Media Trends
* Biggest Mistakes Agents and Brokers are making
* If Video will Kill Blogging and Podcasts
* How to Measure Social Media
* How your strategy dictates what you should do (and why you need a social media strategy)


(Click here to play the video)

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


VIDEO: Ingrid Interviews Calum Ross on How He Changed his Business After He Found His Target Market

Recently we interviewed Calum Ross, one of Canada’s top Mortgage Brokers, on how he “got inside the minds of his target market” early on in his career to make sure his style, marketing, and knowledge would make him the only choice for his ideal clients.

Highlights include:
* what he did as soon as he found his target market
* why his target market matters to him
* what he’s doing that few others are doing & why it’s important
* where the gap in the Mortgage industry is
* how Brokers can fill this gap and find greater success
* what his “knowledge accumulation” plan is and how it gets him more clients
* how much time he spent understanding his clients perspective vs. understanding mortgage options for them

Click the image above to play.

Screenshot_Calum

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


How to Network to Get New Clients

partnership

Summertime is the perfect time to leave the office behind, head out to a patio, and meet some new people.

If you do this right, you will meet some great new prospects who become your lifelong clients.

And if you do this wrong, you could end up attending event, after event, after event feeling totally demoralized and wondering how on earth people actually get clients from networking.

This past weekend I was at a Real Estate investing seminar, and when I went out networking I got 7 highly motivated people giving me their emails within 10 minutes. (Yes, It’s that easy when you know what you’re doing!)

To help get you started on the right path, here are some networking tips.

Networking Golden Rules:


1. Go to listen, learn and connect

Find out what your new contacts interests are, why they came to the event, and what they do. They will not only ask you the same things, but by showing such an active interest in them first, they’ll feel more connected to you before you even start talking.

2. Go to meet interesting people and new friends
Adam Brind, Broker of Record at Core Assets Realty built his business from networking. According to Adam “If you go to find friends, you’ll get clients. If you go to get clients, you won’t get anything”. People do not want to be sold to, and they go to networking events to connect with new people. Show up, act interested, and think how you can help your new contact out, before you ever ask for anything. You’ll be miles ahead!

3. Open conversations with a compliment
One of my favourite icebreakers is a compliment such as “I’ve been loving your articles in the newspaper recently” or “I love that shirt you’re wearing, I had to come over and compliment you”. It makes the other person feel great, warms them up to you, and starts your conversation on a really positive note.

4. Get people asking you about your business, instead of you pushing it on them
Tempt prospects with information teasers that gets them asking you about your business, and allow yourself to shine! There’s such a different power dynamic in networking when people are actively interested in what you do, and want to hear more about it vs. you just telling them what you do, without them being interested.

Networking Don’ts

1. Don’t Bring a friend

When you bring a friend you’ll be less inclined to go up to new people and introduce yourself. I see it all the time at networking events…usually people that come with a “buddy” chat amongst themselves, which not only makes it extra intimidating for strangers to approach you, it also means you’re not stepping out and introducing yourself to new people.

2. Don’t stand alone in the back & wait for people to come to you

I’ve been to many, many events and there’s always a group of people that stand at the back, and wait for people to come to them. Usually nobody does, in which case you’ve gone to the networking event, and really aren’t networking. That’s ok if you wanted to hear the presentation, but if you actually wanted to meet people, you’ll need to introduce yourself.

3. Don’t come unprepared
Dress to impress, bring a positive attitude, and bring business cards

4. Don’t go for the sale
Nobody wants to go to a networking event feeling like everybody “wants” something from them. So make sure you’re not focusing on “selling” while you’re there. Instead focus on making a lasting connection. If you have any goals in mind, it should be to connect with your target market, and meet people who ask (or give permission) to be added to your prospecting database.

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


VIDEO: How To Make More, Do Less

Are you feeling stretched thin? Like you’re pulled in a million different directions and you can’t possibly do what you need to do right now, never mind stuff that will get you business in the future?

If you’re nodding your head in agreement I’ve got some great news for you.

You don’t have to work this hard. You’re probably working much harder than you need to, and by doing a million different things, you’re actually working against yourself. That’s right…the more different things you add on to your plate, the less successful they will all be.

Not because you’re doing them poorly, but likely because you’re not creating the momentum you need with each activity.

And when you don’t have momentum, you have a stop and start, and stop and start pattern in your business that takes a ton of time, energy, money, frustration and stress.

Not ideal, right?

But there’s a solution. There’s a really easy way to do less and make more money.

It’s called leverage, and in this short video I give you a simple recipe for how you can stop sabotaging your own success and finally start getting awesome results from your efforts.

If you LOVE the 10 different ways to use one marketing idea you’ll definitely love the 101 Free & Easy Ways to Market Your Business training program. To find out how you can start wasting $ on marketing that doesn’t work, and start becoming a marketing magician by only using high quality marketing tactics that work incredibly well & convert like crazy, click here.

Leverage is something I teach extensively to my premier coaching clients…and they’re getting incredible results. After a short period they’re finally able to reclaim their life, their free time, hire Admin help, and see high quality deals roll in. If you’re ready for a Quantum Leap in your Business and want to know more about our Premier Coaching Program, email info @ joltmarketing.com

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

ScreenShot


Are You Choosing Fear or Success?

When you see mega-successful Agents and Brokers do you ever wonder how they KEEP on getting more and more successful? How are they effortlessly getting tons of new mortgage leads or real estate leads? How do they keep on getting lots of great clients? How are they making more and more money every year?

Want to know their secret?

They are choosing to be successful.

Success is a choice. A choice that’s available to everyone. But without knowing it, you may be choosing fear.

Watch this short video to find out what you’re choosing, and how to make sure you’re always choosing success.

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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The #1 Reason You Don’t Have Enough Leads

Does your business have peaks and valleys? Do you find yourself busy one month, and then without any clients (or with much less than you would like) the next? Do you want more real estate leads and real estate sales? Do you need more mortgage leads?

If that sounds familiar, and you want a more steady flow of business, I’m happy to let you know there is an easy way for you to keep filling your business with highly motivated leads, and continuously working with clients.

But first, let’s look at the #1 reason why you don’t have enough leads.

The #1 reason why you don’t have enough leads is you’re likely busy working “in” your business, instead of working “on” your business. That means, you’ll be busy fielding calls, answering emails, doing social media updates, and setting up appointments…everything that keeps you really busy and “in” the business. It fills your time, and helps you to close any current deals…but it doesn’t get you any more leads, and when you do this, you’ll experience the “peaks and valleys” of your business. One month you’re busy, the next you’ve got nothing going on, and you’re thrilled to have even one or two (not very motivated) clients.

If you want to step out of this pattern, and want a steady stream of business, you need to also work “on” the business. This means you’re stepping outside of the daily tasks and working the big picture of your business, such as setting up a new promotional campaign, developing relationships with local media so you can get yourself some free advertising via PR, and more.

Wait, does this mean you’re just adding more to your plate and have to work extra hard? No! 2013 is all about working smart, not hard! Let me share with you a secret on how you can quickly get hundreds of new highly motivated leads, while also keeping on top of what’s “in” your business.

The fastest way to get a ton of new business is by hosting your own contest. Not just any contest, a well thought out contest that gives you a tidal wave of new business from the exact type of clients you want to attract. I’ve done tons of contests, and I’ll keep on doing them…because they always deliver great results (like 300 leads in 2 weeks), and once you’ve done one, you can just keep on doing it! (If you want to learn how to run your own contest, there’s an upcoming webinar on Lead Generation Contests here: http://www.leadswell.ca/freetraining/ )

I love contests because when you do them right, you work with partners who will donate highly coveted prizes, which means you can get prizes to give away as part of your contest, and you don’t have to pay for them!

You can also get tons of media coverage for free! Unlike expensive ad campaigns where you only see results when you pay for ad space, lead generation contests can be run without paying to get your ad in the newspaper or tv…on the contrary… you can get a ton of media coverage in the local tv, radio and newspapers, for FREE! That’s right, you’re getting in the local media, and you don’t even have to pay for ad space!

If you liked this blog post make sure you sign up for the JOLT Marketing e-newsletter below & get more great tips like this.

To your success!

Ingrid

 

 

 

 

 

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Realtor & Mortgage Broker High Profit Marketing Plan – Free Webinar

Join me for a FREE 60 minute webinar where I’ll break down:

  • how to fill your sales funnel with high quality leads continuously (you’ll be surprised by how easy this is)
  • the secret behind a “high profit” marketing plan, that costs you little to no $, but delivers HUGE results
  • the #1 mistake Agents make in Marketing plans, and how you could be missing out on thousands, if not tens (or even hundreds) of thousands of $$$
  • the “no fail” map you need to follow in your business to scoop up all the opportunities that are left behind by others
  • how to get 365 days of success with your High Profit Marketing Plan

To join the webinar enter your contact details in the box below and we’ll send you the details shortly.

To your success!

Ingrid

 

 

 

 

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold! Ingrid delivers high impact, low cost, customized marketing strategies for turbo?charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average.

Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.