“Mortgage Success Seminars” Launches a Free Half Day Mortgage Broker Conference in Vaughan, Ontario on July 10th, 2014.

A collaboration of 3 Mortgage Marketing experts host a half day conference to help educate Mortgage Brokers on automating their businesses to achieve greater success.

Toronto, ON – Three top Mortgage Marketing Experts will be hosting “Mortgage Success Seminars: How to Successfully Automate and Underwrite to Achieve Breakthrough Success” on July 10th, 2014 in Vaughan, Ontario.

The free half day conference for Mortgage Brokers looking to grow their business will be held at Monte Carlo Inn Vaughan Suites in Vaughan, Ontario from 8:30am – 1pm and is co-hosted by Ingrid Menninga of JOLT Marketing, Vivian Giraldi of Market Connections, and Claire Drage of The Lions Share Group. Interactive and informative sessions for the conference include talks on Profitable Client Communications, “How to reduce the amount of time it requires you to successfully Underwrite and Fund a deal”, and “How to Win Repeat and Referral Mortgage Business the Smart Way with Social Media”

“The goal of the conference is to help elevate Mortgage Brokers businesses by providing clear, concise and actionable marketing and business strategies Brokers can put into place right away” said Ingrid Menninga. According to Claire Drage “As a successful Mortgage Broker myself, I spend the summers improving my education and Marketing systems in my Mortgage business, so I can have them in place to achieve a big jump of business in the fall. We’re helping Brokers to do this with our Mortgage Success Seminars”.

The event will be held July 10th, 2014 at the Monte Carlo Inn Vaughan Suites (705 Applewood Crescent, Vaughan, Ontario) from 8:30am – 1pm starting with a complimentary continental breakfast. Space is limited and on a first come first serve basis.

Free tickets to the “Mortgage Success Seminars” can be reserved at http://conta.cc/1s0YKNv

EVENT: Southern Georgian Bay Association of REALTORS

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If you’re a member of the Southern Georgian Bay Association of REALTORS come join us for a great day of learning and growing on Wednesday, May 21st.

There’s lots of great speakers lined up for Association Members including a Lead Generation Session from Real Estate Success Coach Cliff Baird, an “Easy to Do Video” session from That Interview Guy Michael Krisa, and a session from JOLT Marketing’s Ingrid Menninga on

“2014 Social Media Trends for REALTORS: What you don’t know will kill you (sooner or later)”

During this session Agents will learn:

* the top 5 Social Media Trends for Realtors in 2014
* where social media fits in your lead generation strategy (there’s one right way to do this, make sure you get it right!)
* simple, free & easy ways to get glowing & powerful testimonials on social media
* how to measure the ROI (return on investment) of your social media so you stop wasting valuable time and $$$ and start getting business from your favorite social media sites

See you on Wednesday!

About Ingrid:

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

SouthernGeorgianBayAssociationofREALTORS

CONTROVERSIAL: Why Social Media May Actually Be Costing You Sales

SocialMediaWillHurtYourBiz
Last week I was doing a social media training session at the Brampton Real Estate Board for Johnson and Associates Realty. It was a great session; about 25+ highly engaged REALTORS ready to learn on the “hot”,”new”,”can’t be missed” Social Media Trends for 2014. I shared free & easy to implement strategies, what’s changing this year, how to generate leads using social media, what sites to focus on and much more.

And then I asked a question I’ve never asked before.

I asked “How many of you are planning on using social media as the main way to grow your business this year?”

Almost everyone raised their hands.

Then I asked “How many of you have a real hunger for technology?”

Half the room raised their hands.

Then I asked “How many of you consider yourselves to be “tech savvy”"?

The same amount of people raised their hands.

And then I asked “What WordPress theme are you using”…

And everyone except 2 Agents asked “What’s that?” (WordPress is a blogging platform that everyone can easily do, but to master it and actually get results from your efforts including knowing which theme to select, which keywords to use (and updating them often), selecting the right plugins for your theme and more, you’ll have to spend a huge amount of time. At that point, it’s almost like you’re a Social Media Expert, who happens to be focused on Real Estate or Mortgages).

Now, the reason I’m telling you this story is because I think in a lot of ways, the importance of social media may have been overstated to you.

And by the way, I LOVE social media…so I’m not telling you this because I don’t like it, or don’t understand it, or haven’t seen results from it. The reason I’m telling you this is because I see so many Agents and Brokers forgetting about what actually gets them paid, because they’re ditching tried, true and tested ways to prospect, get more clients and make more money for the new “shiny object” of social media (which isn’t new anymore, but there’s still lots of you getting on board now).

Or, because you’ve attended lots of training sessions or webinars that have told you how you must be on social media, you’ve decided to focus your energy here. So you learned how to use Facebook, or Twitter or Linkedin, or Youtube videos. (You may have even taken one of our JOLT Marketing courses on this subject). And for many of you, you start to spend a huge amount of your working hours doing social media activities.

Now, that’s not a bad thing, and I certainly don’t want you to have any regrets, but let’s be 100% clear. Social Media is the long, winding road to getting new business and referral business.

If you need new business RIGHT NOW, I would not bet on social media.It will hurt your business sooner than it will help it. The reason I say this is because on social media it’s not appropriate to “sell”. It actually doesn’t work. Yes, you can work on building your reputation, or staying in touch with past clients, or staying top of mind with prospects. But when it comes to actually “selling”, as in getting paid nicely for your work in the next few weeks/months, social media is not where I would spend my energy. And I can say this with 100% confidence, because we have a roster of consulting clients that we help to make sales right now, and social media is always one of the weakest performers for our ad spend. Focusing on what I mention below we’ve sold 7 condos in 1 day, sold 300% more mortgage insurance in 5 months than a company had done in a full year, sold 17 condos at an event, and much more.

So instead of focusing on social media, here’s what I would focus on:

1. I would make sure you have a solid prospecting database. These are not random emails, or phone numbers on sticky notes. These are full details including first name, last name, email, phone number, mailing address, how they heard about you, when they’re looking to move, what their price range is, and special notes about if they have children, or love pets, or any conversation pieces. ***Everyone on your prospecting list must have given you permission to email them, so either use an email system with opt-in forms (We love using Aweber Email Marketing for this), or have all your prospects send you a note in writing giving permission to email market to them.

2. I would make sure you have a solid client database. Again, these are not random emails, or phone numbers on sticky notes. These are full client details including first name, last name, email, phone number, mailing address, how they heard about you, when they moved, what their price range is, any referrals they sent your way, and special notes about if they have children, or love pets, or any conversation pieces. This is a pretty basic database, and if you want you could make it a lot more complicated, but let’s just start here.

3. I would hone AND USE your sales and marketing skills. You need to really know how to market yourself so you’re collecting loads of new leads weekly, and you really need to know how to sell properly including how to handle objections, different closing strategies, and how to rescue deals that seem to be falling apart. If you want to learn how to sell there are lots of trainers that would love to work with you. I’ve heard great things about Chris Leader, Tom Ferry, and Brian Buffini. If you want to know how to market yourself properly I recommend you join our “5 Steps to More Leads and Big M.O.N.E.Y.” training program here.

If you’re not sure if you should focus on sales training or marketing training, here’s a super simple way to figure it out. If you get tons of leads, but have a hard time converting them; you need sales training. If you’re great at closing any leads you get, but you just don’t have enough leads; you need marketing training.

THEN I WOULD DO THIS:

FIRST: I would pick up the phone. Call referral partners, call past clients, call recently closed clients and see if anyone they know may also be in need of your services.


SECOND: I would email my database.
To my past clients I would email them the shortest, easiest and best way to drum up new business by simply writing
“Hi (First Name),
Do you know anyone that may need my services in the next 3 months?”
Thanks,
(Your Name)

To your prospecting list I would email:
“Hi (First Name),
Are you still looking to buy a house?
Thanks,
(Your Name)

THIRD: I would share articles from trusted media sources on social media. It’s the “easy” way to do social media. You’re updating your contacts about important news related to real estate and mortgages, and you don’t actually have to create it! Make sure when you do this, that you set some serious guidelines on how much time you spend doing this. Otherwise you can spend hours and hours doing this, and that will actually be costing you hundreds, if not thousands, of dollars. (We have a new “Done for You” Social Media service where we can do your high quality social media for you. If you’re interested, I share how to get a 14 Day FREE trial at the end of this article).

FOURTH: I would host an event. This could be a client appreciation party where your clients are invited, and you request they bring someone who may need your services in the next 3-6 months, this could be a “First Time Homebuyers” seminar, or an “Investors” workshop. Whatever theme you decide on here’s what you need to do:
* create an account and set up your event details on Eventbrite
* email invitations to your prospecting and client database(that’s why your prospecting & client database is critical – you can do this in less than one hour if you have your contacts in a proper database and email system)
* call your referral sources and invite them, and see if they have any clients that would also want to attend
* call to invite your VIP clients that have referred great clients to you in the past
* consider “renting” email lists for local media so they can send an email and invite people on your behalf
* you can also post your event on social media (but notice how this is used to enhance your marketing…its not your ENTIRE marketing plan)
* be a generous host, provide quality drinks and snacks, give everyone name tags, choose a nice venue
* give a 30-45 minute talk that educates your audience
* spend the last 10 minutes of your talk explaining what you do, how you help your clients, and share client success stories
* at the end of your talk, invite people to arrange a meeting with you. Make sure you have pre-printed “Meeting Request” sheets for everyone that captures their first and last name, email, phone number, mailing address, and their top 3 choices of times to meet with you. Hand out pens with your sheets, and actually spend 5 minutes and say “Write your first name here”, “Now write your last name here”. Go through the entire sheet with them. Get a helper to collect and review all sheets for you, to make sure they’re completed fully.
* if you’ve done a good job in your talk, about 10% – 50% of the room could become your clients next week.

FIFTH: I would send a monthly e-newsletter to clients and prospects. You can also do a monthly printed newsletter. There’s no easier way to make easy, fast and fun money in this business than with getting repeat and referral business. So stay in touch with your clients, make them feel valued, and show them that you want to help them long term, by staying in touch long term. Not having an email or newsletter that you regularly send is like raising your hand and saying “Yes, I would LOVE to create a hard, stressful business where I spend all my time chasing new leads. I want to do business the hard way!” In other words, not communicating with your clients regularly is like business drudgery.

The reason I’m explaining in such great detail about what to do, and what’s important is this: I SEE TONS OF AGENTS AND BROKERS BETTING THE FARM ON SOCIAL MEDIA, AND FORGETTING TO ACTUALLY SELL!

The bottom line is, you get paid to “sell”, right? So, if you don’t sell, you don’t get paid, right?

If you’re saying yes, that means the focus of your energy should be on selling! And if I were you I would focus on the easy, fast and fun way to grow a business (following the steps mentioned above), instead of the long, winding road that social media provides.

One of the best pieces of advice I ever received was from Kevan Cochran, who was one of the top sales leaders for Richard Robbins, and now helps Dominion Lending Canada recruit Mortgage Brokers. Kevan is an incredibly successful at prospecting, and he told me “The best way to market is to pick up the phone. You can do email marketing, you can buy ads, you can do social media, but nothing will get you new sales faster than picking up the phone! Use the phone to get the meeting, then use the meeting to close the deal.”

Here’s the real deal: I LOVE social media, it has TOTALLY changed my business, and worked amazingly well at helping me promote. But, just like you, the focus must be on sales. If you get distracted…expect your business to slow down…as in you’ll make less money$$$.

If you’re reading this and thinking, well, I guess I won’t do any social media updates any more, I don’t recommend that either. Why? Because when your name is passed around as a referral one of the first things that happens is your new lead will Google your name. When they Google your name, your Social Media profiles will often appear first and if your prospect likes what they see…they’ll call you. If they don’t like what they see, such as a profile that hasn’t been updated in months, it will create a negative impression and chances are high you will lose your lead.

So you need to DO social media, but you don’t need to make it your entire marketing strategy. It really supports whatever else you’ve got going on.

If you’re finding it difficult to manage your social media, and build your databases, and call clients, consider outsourcing some of your tasks, including your social media.

If you are interested, I’d like to invite you to get a 14 Day FREE Trial of our new “Done for You Social Media” program.

Here’s how it works:

* Our Community Manager finds, screens and posts REALTOR and Mortgage Broker approved content to our system. These articles are coming from trusted media sources like The Globe and Mail, National Post, Moneyville and much more.

* Then our system randomizes the content (so everyone gets different posts on different days) and updates your social media profiles based on your preferences.

* Updates are made to your Facebook, Twitter and Linkedin profiles for you.

* You can also continue to post any personal content you like.

If you’re interested in trying it out, sign up for a 14 day FREE trial now. Just note, our sytem works likes Netflix; you sign up for a free trial in full (including leaving your credit card details) and if you don’t like it you email us to cancel. If you do like it, you don’t have to do anything, you just continue having us do your social media for you, so you can focus on building your business the easy, fast and fun way!

To get a 14 Day FREE Trial of our REAL ESTATE BULLETIN go here: http://realestatebulletin.ca/registration

To get a 14 Day FREE Trial of our MORTGAGE BULLETIN go here: http://mortgagebulletin.ca/registration

To your success,
Ingrid Menninga

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


*Image from rebelbookchicks.com

Want Free Social Media Training? Join here

SMGirl_LoResOn Tuesday, March 18th at 1pm EST I’m hosting a special training on “Social Media 411: How to get more likes, follows and comments


    During this webinar you will learn:

* why social media is CRITICAL to getting more referral business

* 3 simple things you can do to get more likes on your Facebook page

* how to increase your twitter following

* how to get more comments on your posts (including, the big, bad reason why you may not be getting any comments at all!)

* how much time you should be spending on social media (and a super easy way to figure out if you’re totally wasting your most valuable resource!)

* a LIVE “ask anything” Q & A!


Go here register for the free training: http://bit.ly/1qzUq4A

We’ve put one hour as our time limit, but I know there will be lots of questions, so we’ll stay for a bit longer for those who want extra support!

We will be making a recording, but the only way to get your questions answered is to join our LIVE webinar on Tuesday at 1pm EST.

Click here to register: http://bit.ly/1qzUq4A


To your success,

Ingrid_LoRes

Ingrid Menninga

Founder, JOLT Marketing

P.S. If you know someone else who would benefit from some free social media training, please feel free to extend the invite to join us by registering here: http://bit.ly/1qzUq4A

P.P.S. I only have 250 spots for this webinar, so sign up quickly if you want to guarantee yourself a seat at this free training.

Your Fortune is in Your Follow up (And How you can Lose Thousand$$$ if you don’t do this)

couple on sofa

Do you want prospects to call you when they’re ready…like REALLY ready… to work with you (instead of when they’re sort of fence-sitting thinking about it, only to eventually decide they’re going to wait until the timing is better)?

Do you want to be able to focus most of your time and energy on hot prospects who are ready to buy and need your help now?

If you’re saying yes, listen up.

Recently I had a call with a REALTOR(R) who was telling me that he was great at dealing with prospects that called him and were ready to buy right now. For the others he would follow up a bit…and then if they hadn’t taken action within a month, he would lose touch.

Not because he didn’t like them. Not because he didn’t want their future business.

But because he was busy working with other prospects who seemed like they were more ready.

And it seems that’s a pretty common habit amongst REALTORS(R) and Mortgage Brokers.

FollowUpTimes_FB

What I’m seeing in this Facebook thread is the most Agents are all hot to get in touch with prospects at the beginning…and then after a few follow ups with no serious response…the Agent will lose touch and chase the next piece of business.

Now, I’m not saying you shouldn’t focus your efforts on people that are ready to buy or sell now.

What I’m saying is this only works if you have an automated follow up system for those fence sitters that are interested in working with you… but aren’t ready right now.

According to NAR (National Association of REALTORS), 85% of buyers will buy within 18 months of starting their research into homes and mortgages. That means if you have 20 prospects who call you in the Fall 2013 market, 16 of those prospects will have bought or sold by the the Spring 2015. If every season you get around 20 calls, within one year that’s 80 prospects. Within 18 months 64 of those prospects will have bought or sold. Let’s say that you would make $3,000 from each of these clients. Over 18 months that’s $192,000.00. That’s a lot of business.

And the trick to making those prospects your clients is your follow up plan.

Continuous, regular, information rich follow ups that will occasionally ask direct questions that get your prospects to respond, get in touch, and view you as their #1 resource center for information.

Just like Wayne Gretzky says, “You miss 100% of the shots you don’t take”. In the lead generation world that means you lose 100% of the leads you don’t capture and follow up with.

At this point most Agents and Brokers will say “Oh, I have a newsletter that I send out once a quarter”, or “I have an e-blast from my company”. If you do, that’s a great starting point. If you don’t…it’s time to get on it.

But if you really want to pick up your results, build loyalty, and get awesome clients that are committed to working with you only…you need to send out your own personal, custom emails as a supplement to your company’s. Otherwise your prospects may be on 2 Agents or Brokers lists, and receive exactly the same thing. In this case, who will stand out? The one who supplements their company’s emails with their own content.

So what’s your take away for today? Your Fortune is in your Follow up.

If you enjoyed this Lead Generation Article or Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


Who Is Ingrid Menninga – Founder of JOLT Marketing?

Ingrid Menninga Bio
Director, JOLT Marketing

(To get a print-ready copy of Ingrid’s bio click here)

JOLT_slider_mission

Ingrid has been specializing in creating mega successful Marketing campaigns for the Real Estate and Mortgage industry for over 10 years. During one of her popular marketing training and coaching programs Ingrid realized her true mission in this industry. She’s committed to putting the HEART back into the industry while helping High Integrity Agents/Brokers market themselves properly, get all the clients they want, and make awesome profits!

Ingrid’s corporate background prepared her to get awesome results for her clients. For 12 years she worked with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, where Ingrid:

• launched award winning multi-million dollar loyalty programs for Scotiabank, Kia Motors and Motorola
• increased sales for Invis’s prospecting program 76%
• launched Royal LePage Canada’s first ever social media campaign that got a 400% increase in participation over previous campaigns

Within 3 short years of leaving corporate Canada to start JOLT Marketing, Ingrid carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in leading industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

Ingrid holds a Masters Degree in Demographics from the University of Toronto/Ryerson University, and Bachelor of Arts from the University of Toronto.

Get FREE insider marketing secrets from Ingrid’ popular training programs in the E-book 5 Fast & Easy Secrets to Business explosion here: www.joltmarketing.com/5secrets

 

Ingrid in the press:

REM: How To Break All Your Sales Records in 2013

Mortgage Broker News: Mortgage Marketing 101

REM: Use Facebook to Connect With Clients

RETechTO: How To Use Social Media To Grow Your Business in 20 Minutes or Less a Day

 

Why Real Estate & Mortgages?:

Watch this short video How Real Estate & Mortgages changed Ingrid’s life: Becoming an Agent of Change

 

To get your FREE copy of “5 Fast & Easy Secrets to Business Explosion” go here: www.joltmarketing.com/5secrets

Join us at the Mortgage Summit 2012

This year, our very own Ingrid Menninga from JOLT Marketing, will be speaking at the Mortgage Summit in downtown Toronto on how to “Monetize your Marketing – with free and easy ways to maximize your marketing bang with minimum marketing buck”

We’ll also have a trade fair booth, so you can come and meet some of the JOLT Marketing gang, learn a bit more about what we do, or just come over and say “hi”!

Want to know more about the Mortgage Summit? Here’s the scoop:

The Mortgage Summit is Canada’s only independent business event committed to the development of the Canadian Mortgage Brokering industry.

The resources and knowledge you will gain will not only help you grow your business and help you become a better broker, but will be worth your time spent out of the office. With the high-level content presented by our executive speakers and extensive networking opportunities put in place, you will be able to develop strategic relationships to close more deals and leave the event having gained new information and ideas to implement in your mortgage business!

The content rich conference agenda designed by CMP magazine’s research and editorial team contains sessions focused topics like sales and marketing strategies for brokers, collateral charge mortgages, beating the banks, private lending trends, regulations, and much more!

The event is taking place at the end of May 2012 at the Carlu – and if you want a 20% discount, make sure you sign up for the JOLT Marketing e-newsletter at http://joltmarketing.com/ – we’ll be offering great discounts, information about giveaways, how to win prizes and much, much, more for people that receive the e-newsletter.

Here’s the link where you can sign up for the JOLT Marketing e-newsletter(on the left side of the website): http://joltmarketing.com/

Leader’s Edge Selects JOLT Marketing as Marketing Services Provider

For Immediate Release:

Leader’s Edge Selects JOLT Marketing as Marketing Services Provider

Canada’s premier real estate and mortgage sales training company partners with JOLT Marketing to offer top-tier branding solutions

TORONTO – May 10, 2011 – Leader’s Edge Training, Canada’s premier real estate and mortgage sales training company, has selected JOLT Marketing as the exclusive marketing supplier for participants in their real estate and mortgage sales training courses, replacing their previous partnership with Hobbs Herder. The new arrangement allows Leader’s Edge Training to offer clients and students access to first-rate, complete personal branding solutions for launching their careers and accelerating their business growth.

Chris Leader, president of Leader’s Edge Training, looks forward to the new partnership, “Leader’s Edge Training always looks for the best-in-class products and services to recommend. Not only does JOLT Marketing offer the highest quality personal branding solutions available in the market today, but they bring a fresh perspective and personal approach to their service. JOLT Marketing has extensive experience in the real estate and mortgage marketing category, so they are a perfect fit for our students and clients,” Leader said. “We are pleased to be joining forces with JOLT Marketing and look forward to a long and successful business relationship.”

As part of the new relationship, JOLT Marketing has developed three unique marketing packages available exclusively to Leader’s Edge Training clients. The packages range from basic to total branding solutions and include a mix of print, online and social media components.

Based in Toronto, JOLT Marketing is a real estate and personal finance marketing company that develops fully customized, high quality branding and marketing campaigns proven to drive results.

Find out more about JOLT Marketing at www.joltmarketing.com and Leader’s Edge Training at http://www.leadersedgetraining.com/.

For More Information Please Contact:

Ingrid Menninga, Director of Marketing

ingrid@joltmarketing.com

1-877-620-5658 (JOLT) /416-840-9352 x.211

In The News: Marketing Magic – How One Company’s Sales Skyrocketed

Recently Oriana Financial, a boutique Mortgage Brokerage with approximately 50 Mortgage Agents, concluded a hugely successful lead generation marketing campaign that was developed and executed by JOLT Marketing. 

The mortgage marketing campaign called “Insurance Olympics” included events, sales brochures, a lead generation contest, an internal sales contest and full campaign management by JOLT Marketing.

According  to Mike Hall, President of Oriana Financial, ”With this campaign everyone won. Sales results were spectacular, company morale increased, our clients were rewarded and new recruits easily understood the level of support that Oriana provides for them”.

“Throughout the campaign we would receive updates, insight and information that helped us realize the value of working with JOLT Marketing, a professional company that specializes in running campaigns such as this”, says Hall.

The campaign was so successful it was picked up as a case study in the Winter Edition of the Independent Mortgage Brokers Association’s Journal “Broker Biz“. You can read the full article in the Broker Biz Magazine on page 23 here

Are you looking to run a Lead Generation Marketing Campaign in your office? Consider these points.

- any campaign should have a very clearly defined target market…not just ” more clients” 

- to run a successful campaign you must use a marketing mix – online, offline and social media components that will drive the best results.

- the duration of your contest is critical to it’s success. it cannot be too short, or too long.

- plan to spend a minimum of 15 hours per week on the campaign, unless you outsource your contest, which is highly recommended.

- for best results, hire a marketing company such as JOLT Marketing to create, and execute your contest. Experience counts and we have a history of running mega-successful real estate and mortgage lead generation campaigns. 

For a quote on a lead generation contest call Ingrid, Director of Marketing directly at 416-840-9352.

Former Royal LePage Manager To Give Real Estate A JOLT

Former Royal LePage Canada marketing manager Ingrid Menninga recently launched Jolt Marketing, a full service marketing company specializing in helping Realtors and mortgage brokers.

REM magazine discusses what this means for the Real Estate Market on their website here. Some of the philosophies of the company may surprise you, read the article to find out why.