Ask Ingrid

Every month we receive countless questions from readers like you. On occasion we post the questions we feel would benefit the group.

Question: Hi Ingrid, I’m worried I’m sending mixed messages with my personal brand on social media. My background is in film and theatre as a performer and writer, which I continue in my spare time as a freelancer. I’m also a Mortgage Broker. On LinkedIn my heading is Mortgage Agent and Freelance actor/writer/producer. To be honest, I am worried that this looks like am divided. I’m worried that realtors and bankers will get concerned that I’m not available and competent to work in mortgages and concerned that my film contacts will wonder if I basically quit the film business. John Ghiz, Mortgage Shop Toronto

Answer: Hi John, Have you considered specializing in “Mortgages for Artists”? The best case scenario is that you’re able to combine your 2 jobs into one so that it seems perfectly natural. Now you have a complete disconnect, and since it makes your uncomfortable, others probably feel that. Find a way to blend the two, and you’ll be more comfortable, and it will be easier for you to promote. You are also at an advantage with this group since you understand their specific needs and challenges (this niche has their own lending challenges, and if you specialize in this group you can easily become the expert for this group and pick up tons of referral clients and word of mouth marketing), you can speak to them in their language, and you get regular face time with them. Ingrid, JOLT Marketing

Have a question? Please feel free to send us your questions to

Video: How To Make Money with Social Media

There are lots of Agents on the social media bandwagon, and there’s lots of buzz that social media is the “new and hot” way to connect with clients and get more business.

Recently, JOLT Marketing’s Director, Ingrid Menninga, was asked to participate in a panel discussion for Inman’s Agent Reboot conference. Hundreds of Agents listened while panel moderator and Social Media Director for InMan, Katie Lance, grilled KW Commercial Agent Benjamin Bach, and our own Ingrid Menninga, on how Agents are making money with social media. The two panelists present 2 very different, yet extremely successful, approaches for using social media to increase sales, and make more money.

Watch this video on the recent Inman Agent Reboot Panel Discussion – How to Make Money with Social Media. Approximately 30 minutes with great pointers on how to find your target market in social media, which sites deliver the best return on investment (ROI), how to use your personal brand to separate yourself from the competition, and how you can find “your” social media hotspots that present you well, and let you shine.

Here’s the link to the video:

If you’d like to know more about how to turn your social media activities into money in the bank make sure you sign up for the LeadSwell Secrets“Top Ten Ways To Use Social Media To Grow Your Business”

Social media sites such as facebook, youtube, blogs, twitter, and linkedin present an unbelievable opportunity to grow your personal brand (and be remembered easily in your local area!), make yourself a community figure (i.e. get recognition easily) and turn strangers into connections into closed deals.

Click here to sign up for the LeadSwell Secrets  “The Top Ten Ways To Use Social Media To Grow Your Business”

Video Courtesy of Benjamin Bach – thanks for sharing Ben!

Leader’s Edge Selects JOLT Marketing as Marketing Services Provider

For Immediate Release:

Leader’s Edge Selects JOLT Marketing as Marketing Services Provider

Canada’s premier real estate and mortgage sales training company partners with JOLT Marketing to offer top-tier branding solutions

TORONTO – May 10, 2011 – Leader’s Edge Training, Canada’s premier real estate and mortgage sales training company, has selected JOLT Marketing as the exclusive marketing supplier for participants in their real estate and mortgage sales training courses, replacing their previous partnership with Hobbs Herder. The new arrangement allows Leader’s Edge Training to offer clients and students access to first-rate, complete personal branding solutions for launching their careers and accelerating their business growth.

Chris Leader, president of Leader’s Edge Training, looks forward to the new partnership, “Leader’s Edge Training always looks for the best-in-class products and services to recommend. Not only does JOLT Marketing offer the highest quality personal branding solutions available in the market today, but they bring a fresh perspective and personal approach to their service. JOLT Marketing has extensive experience in the real estate and mortgage marketing category, so they are a perfect fit for our students and clients,” Leader said. “We are pleased to be joining forces with JOLT Marketing and look forward to a long and successful business relationship.”

As part of the new relationship, JOLT Marketing has developed three unique marketing packages available exclusively to Leader’s Edge Training clients. The packages range from basic to total branding solutions and include a mix of print, online and social media components.

Based in Toronto, JOLT Marketing is a real estate and personal finance marketing company that develops fully customized, high quality branding and marketing campaigns proven to drive results.

Find out more about JOLT Marketing at and Leader’s Edge Training at

For More Information Please Contact:

Ingrid Menninga, Director of Marketing

1-877-620-5658 (JOLT) /416-840-9352 x.211