How to Stand Out and Get Noticed While Networking (Without Being Obnoxious)

March 4, 2013 by

Without knowing it, you could be hiding from leads and potential clients – without meaning to! But if you’re interested in real estate lead generation, or mortgage lead generation, you need to make sure you get noticed.

To give you some easy tips on how to stand out, get noticed and attract clients, I put together this short video on some of my favourite (& insanely easy) tricks on how to stand out at Events. (Click Play to Watch)

1. Get out there and meet the people! When you do this, make sure you wear something that will stand out in a crowd. If everyone is wearing white, wear blue, for example. At most social events, everyone is wearing grey, navy, or black….so even in a white dress shirt, it’s easy to set yourself apart

2. Compliment people. People like to do business with people they like, so use this as a conversation opener and you’ll get a warm reception

3. Ask questions. WAY too many Sales Agents push, push, push their listings/rates, or anything else on anyone that will listen. Ask questions, seem interested, and drop little seeds about what you do with a “benefit infused” description. If the person you are talking to ask about it (which they will), it’s your chance to chat business in a really subtle, smooth way that will leave your contacts asking for you to keep in touch!



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What Type of Social Media Personality Are You? Fun Infographic!

February 8, 2013 by

 

Ever wondered what your tweets and facebook status updates say about you?

Ever wondered how some people seem to generate interest in what they’re doing no matter what they post, while others make you want to turn away in horror?

There’s a personality infographic that can help you de-code all of the social networking personalities! Thanks to the good folks at MyLife.com who put together this fun infographic, you can now see what your “type” is on social media.

The font is a little small and hard to read, so I made this image BIG, hoping that it will render nicely on everyone’s laptops/iphones/ipads gadgets etc.

When I went through this I instantly identified several of my facebook friend’s personality types. Can you identify yours?

 

If you enjoyed this update, make sure you join our e-newsletter where we regularly share great, high quality content on Real Estate lead generation and Mortgage lead generation for today’s Agents.

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To your success,
Ingrid

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Filed Under: JOLT Marketing Blog, News Tagged With: , , , , ,

The #1 Reason You Don’t Have Enough Leads

February 4, 2013 by

Does your business have peaks and valleys? Do you find yourself busy one month, and then without any clients (or with much less than you would like) the next? Do you want more real estate leads and real estate sales? Do you need more mortgage leads?

If that sounds familiar, and you want a more steady flow of business, I’m happy to let you know there is an easy way for you to keep filling your business with highly motivated leads, and continuously working with clients.

But first, let’s look at the #1 reason why you don’t have enough leads.

The #1 reason why you don’t have enough leads is you’re likely busy working “in” your business, instead of working “on” your business. That means, you’ll be busy fielding calls, answering emails, doing social media updates, and setting up appointments…everything that keeps you really busy and “in” the business. It fills your time, and helps you to close any current deals…but it doesn’t get you any more leads, and when you do this, you’ll experience the “peaks and valleys” of your business. One month you’re busy, the next you’ve got nothing going on, and you’re thrilled to have even one or two (not very motivated) clients.

If you want to step out of this pattern, and want a steady stream of business, you need to also work “on” the business. This means you’re stepping outside of the daily tasks and working the big picture of your business, such as setting up a new promotional campaign, developing relationships with local media so you can get yourself some free advertising via PR, and more.

Wait, does this mean you’re just adding more to your plate and have to work extra hard? No! 2013 is all about working smart, not hard! Let me share with you a secret on how you can quickly get hundreds of new highly motivated leads, while also keeping on top of what’s “in” your business.

The fastest way to get a ton of new business is by hosting your own contest. Not just any contest, a well thought out contest that gives you a tidal wave of new business from the exact type of clients you want to attract. I’ve done tons of contests, and I’ll keep on doing them…because they always deliver great results (like 300 leads in 2 weeks), and once you’ve done one, you can just keep on doing it! (If you want to learn how to run your own contest, there’s an upcoming webinar on Lead Generation Contests here: http://www.leadswell.ca/freetraining/ )

I love contests because when you do them right, you work with partners who will donate highly coveted prizes, which means you can get prizes to give away as part of your contest, and you don’t have to pay for them!

You can also get tons of media coverage for free! Unlike expensive ad campaigns where you only see results when you pay for ad space, lead generation contests can be run without paying to get your ad in the newspaper or tv…on the contrary… you can get a ton of media coverage in the local tv, radio and newspapers, for FREE! That’s right, you’re getting in the local media, and you don’t even have to pay for ad space!

If you liked this blog post make sure you sign up for the JOLT Marketing e-newsletter below & get more great tips like this.

To your success!

Ingrid

 

 

 

 

 

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Filed Under: JOLT Marketing Blog, News Tagged With: , , , , , , , ,

How To Break All Your Sales Records in 2013

January 15, 2013 by

If you’re like most Agents, the start of a New Year means a new start, new goals and a whole new energy around your business.

But how do you convert all that into sales results?

Step One: Set one high goal for yourself… like sky-high goal. Write it on a piece of paper.

Step Two: Make sure your goals are S.M.A.R.T. goals. Originally created by George T. Doran in a 1981 issue of the magazine Management Revue, this model for setting and achieving “dream like” goals is one of the most popular and recognized ways to make sure you achieve high flying goals.

Here’s what your goals need to be to be S.M.A.R.T. goals:

Specific

This is where you step up, and make a commitment to something specific you will achieve in 2013.

A general goal would be “I’m going to increase my business in 2013”, but that’s not specific enough.

Instead set a goal such as “I’m going to make 10 prospecting calls every day, take a marketing training course so I know how to attract more prospects and close more deals,  and get a minimum of 5 new prospects in my office every month”.

Measurable

Make sure that when you set your goals you have attached a number to it such as “increase my business from 30 to 45 clients in 2013”. That way you’ll know when you’ve achieved your goal (& celebrate it), and it makes it easy to check in with yourself to see how you’re doing(there’s a tip on how to do that below).

Attainable

While this may seem like a “Can I actually do this?” section where that little nagging voice comes into your head and says your goal is crazy, that’s not it at all.

I firmly believe that you, yes “you”, can achieve goals beyond your wildest dreams. There is no actual reason why you can’t, only “limiting beliefs” that hold you back.  So toss those aside, make an outrageous goal for yourself, and then make it attainable by working back to see what you need to do to make it happen. Do you need to close 1 more deal a month in order to increase your closed deals to your dream goal? That doesn’t seem so hard does it? When you work back you put the big, scary goals  in perspective – it’s just a few more actions, and results every month, and by the end of the year, you’ll be able to look back and say “Wow, I did it!”

Realistic

Again, I want you to DREAM BIG on this one! Why, because far fetching, sky high goals are often achieved more than “easy” goals. The low goal exerts a low motivational force…and that’s not what I want for you.

I want you to stretch yourself to commit to a goal that is beyond your wildest dreams. Don’t settle for average – if you set average goals, you’ll get average results, and that is definitely not what I want for you – you deserve so much more than that!

Timely

Set a time frame for your big goal – and it’s more likely to come true. The easiest one is to set a goal for 2013. When you set a year long goal, consider setting up a reminder in your calendar for the first Tuesday of every month with a one hour time block where you can look at your progress so far this year, celebrate your success, notice what you did that worked, and make a commitment for what you would like to change.

Step Three: If you want to really boost the chances that you hit that sky-high goal for 2013 tell people about it! By verbalizing your goals you are stepping into a different space – this isn’t your “secret wish” anymore, this is your “I’m closing 45 deals this year” proclamation to the world, and it will have an extremely positive impact on your mindset, your outlook and your business success!

Step Four: Take Action! Turn that goal into a reality by doing something everyday that will get you closer to your big goal.

If you enjoyed this article, make sure you sign up to get more just like this in our e-newsletter below.

 

 

To your success,
Ingrid

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold! Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits. After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Filed Under: JOLT Marketing Blog, News Tagged With: , , , , , , , , ,

Get your FREE JOLT Marketing E-newsletter

January 14, 2013 by

If you’re looking for high value marketing advice on real estate lead generation and mortgage lead generation strategies that really deliver, make sure you join the JOLT Marketing E-newsletter.

Every 2 weeks we send out informative articles on how you can generate leads, increase sales, get more referrals, and build a business working with clients you love, that pays you very handsomely!

Here’s a sampling of some of the content we share with you for FREE in the JOLT Marketing e-newsletter
– how to get leads for Business Executives using Linkedin
– how to generate leads from face to face networking
– how to create your very own High Profit Marketing Plan
– invitations to webinars
– “Ask Ingrid” where you submit your marketing and branding questions and Ingrid answers them in her e-newsletter

Look forward to having you with us!

 

 

 

Ingrid

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold! Ingrid delivers high impact, low cost, customized marketing strategies for turbo?charging entrepreneurs and small business owners to great profits. After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM and CMP (the Canadian Mortgage Professional) magazine, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario), the Mortgage Summit and other leading industry organizations.

 

Filed Under: JOLT Marketing Blog, News

Get your own High Profit Marketing Plan to make 2013 your BREAKTHROUGH year

November 30, 2012 by

If I told you that 2013 could be your breakthrough year with the income you desire and the lifestyle freedom you want, without a lot of time, money or effort, would you be interested?

I thought so.

The great news is that setting yourself up for ultimate success so you have a steady stream of high quality leads, and highly motivated, loyal and trusting clients ready to work with you is easier than you would imagine. You just need to know what to do. You need a plan.

A plan that puts high quality leads at your office door that are already “pre-sold” on working with you.

Ask yourself, do you want to create a business that is:

– constantly warming up leads for you?
– providing a steady stream of clients that are motivated, loyal and understand your value?
– allowing you to live life on your terms, and not at the whim of your clients?
– providing a steady income, without the peaks and valleys this industry provides?

If you answered yes to the above, I’d like to invite you to a rare live workshop where together we’ll build a High Profit Marketing Plan that:

– sets up multiple lead capture systems for your business, so you’re getting more motivated prospects in your database than ever before
– includes a “success roadmap” unique to you, so you’re constantly nurturing leads and receiving warm contacts that are pre-qualified
– leverages the best of the low to no cost marketing tactics so you’re getting phenomenal results with little to no $
– ties all of your marketing tactics together, so instead of many lose ends, you have one solid marketing & sales flow where clients are more engaged, more motivated and more loyal
– creates a rock solid plan for 365 days of success so you have systems in place that are always capturing, nurturing and warming leads – you literally set it up, and let the magic happen all year long!

Find out more here: http://highprofitmarketingplan.eventbrite.com/#

With 2013 less than one month away, it’s time to put your plans together so you can set yourself up for ultimate success in 2013. As they say:

People don’t plan to fail…they fail to plan.

And I’m guessing that’s not what you want to do.

Instead, you’d rather have a complete plan that is tried, tested, proven & effective, that is totally customized for your business, and showcasing your strengths. You want stress free, success, without all the guesswork, wasted $ on things that don’t work, and frustration over the busy/dead cycle your business offers when you don’t have systems in place continuously serving up warm, pre-qualified leads that are already pre-sold on working exclusively with you.

Find out how you can build it here: http://highprofitmarketingplan.eventbrite.com/#

 

If you want to make 2013 your breakthrough year, this event is a MUST ATTEND!

Why, you ask?

Between all the seminars, conferences, Office meetings, and marketing offerings, you’re hit with 100+ ways to grow your business, with different marketing ideas that you can put in place. If you put any of those pieces into play, without having *the big picture* of your marketing and sales flow, chances are 99.9% that you have many “dead ends” where you are sending your prospects.

You see, the challenge most Agents have is not in putting tactics into play…it’s putting them into play in a larger plan, so each piece leads your prospects through a well planned lead nurture process, where they build trust, loyalty and respect for you, your business style, and what you can do for them. When you send your prospects to “dead ends” you not only make much more work for yourself, you also close about 50% of the deals you should be. Worse than that, you’re actually leaving a ton of $$$ on the table, and warming up leads for other Agents to come in and scoop up your deals!

Find out how you can get your own High Profit Marketing Plan here: http://highprofitmarketingplan.eventbrite.com/#

 

SATISFACTION GUARANTEE

And of course, I’m proud to stand behind all of my training events with a 100% Satisfaction Guarantee. I’m positive you’re going to find this training invaluable, and if you apply these learnings you will get INCREDIBLE results in your business. To back that up, I’m proud to offer a 100% Satisfaction Guarantee. If you come to the training and you’re not satisfied, just tell me before the 3rd hour starts (before 11am), and I’ll give you a full refund.

If you want 2013 to be your breakthrough year, you need to plan for it. Your first step is to find out about the Workshop where you can build your own plan: http://highprofitmarketingplan.eventbrite.com/#

To your success!

 

 

 

 

Ingrid

 

P.S. In fairness to you, I have to tell you that I rarely ever do live training events, so the tickets have been selling really quickly for this one. To make sure you don’t miss out, reserve your spot here: http://highprofitmarketingplan.eventbrite.com/#

 

Filed Under: Events, JOLT Marketing Blog

Realtor & Mortgage Broker High Profit Marketing Plan – Free Webinar

November 19, 2012 by

Join me for a FREE 60 minute webinar where I’ll break down:

  • how to fill your sales funnel with high quality leads continuously (you’ll be surprised by how easy this is)
  • the secret behind a “high profit” marketing plan, that costs you little to no $, but delivers HUGE results
  • the #1 mistake Agents make in Marketing plans, and how you could be missing out on thousands, if not tens (or even hundreds) of thousands of $$$
  • the “no fail” map you need to follow in your business to scoop up all the opportunities that are left behind by others
  • how to get 365 days of success with your High Profit Marketing Plan

To join the webinar enter your contact details in the box below and we’ll send you the details shortly.

To your success!

Ingrid

 

 

 

 

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold! Ingrid delivers high impact, low cost, customized marketing strategies for turbo?charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average.

Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Filed Under: Events, JOLT Marketing Blog, News Tagged With: , , , ,

How to turn your failures into a success

November 6, 2012 by


When you hear your client decided to use another Agent, or they stop returning your calls, the last thought that probably crosses your mind is that the deal was a success, right? It turns out, it just might be!

For most of us, we take critiques, or rejection as bad news…the kind of news you need to bury in the back of your mind so you can stay positive, and focused on getting another client.

You may be missing your golden opportunity. When someone decides not to work with you, or has some feedback on how you work, do yourself a favour and ask more about why they think that way. If it makes it easier for your to hear, pretend you’re the head of a big company, and that you had very little involvement in the project, but are committed to improving it.

Your goal is to research what went wrong, so you can “right” it.

Ask questions, listen carefully and take notes. You want to know why this person wasn’t thrilled with their experience.You want to know what exactly went wrong. You want to know what you should have done instead.

These comments are invaluable to your business – chances are high a lot of other people feel this way, but nobody is telling you. This mistake could be costing you a lot of money.

After finding out what happened, your next step is to take this feedback and fix it in your business.

Here’s an example.

Amanda is an experienced Realtor in the 5 Steps to More Leads and Big M.O.N.E.Y training program who went on a listing presentation. She did her presentation, answered all the questions, and left feeling great – only to be told that her prospect was going with another Agent in an email a few days later.

Amanda was upset, she’d lost the business after all! But in our training program I encouraged her to call the client and find out what went wrong. It turns out the client had another Agent do a presentation right after her, who stressed the importance of working with a team, and that convinced the prospect to chose the other Agent instead.

With this information – basically a client objection – Amanda was able to update her listing presentation with a slide showcasing her strengths, and how her Brokerage works like a team.

For each objection you hear from clients you want to make sure that you deal with it upfront, and turn that objection into a success!

Filed Under: JOLT Marketing Blog, News Tagged With: , , , , , , ,
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