CONTROVERSIAL: Why Social Media May Actually Be Costing You Sales

SocialMediaWillHurtYourBiz
Last week I was doing a social media training session at the Brampton Real Estate Board for Johnson and Associates Realty. It was a great session; about 25+ highly engaged REALTORS ready to learn on the “hot”,”new”,”can’t be missed” Social Media Trends for 2014. I shared free & easy to implement strategies, what’s changing this year, how to generate leads using social media, what sites to focus on and much more.

And then I asked a question I’ve never asked before.

I asked “How many of you are planning on using social media as the main way to grow your business this year?”

Almost everyone raised their hands.

Then I asked “How many of you have a real hunger for technology?”

Half the room raised their hands.

Then I asked “How many of you consider yourselves to be “tech savvy””?

The same amount of people raised their hands.

And then I asked “What WordPress theme are you using”…

And everyone except 2 Agents asked “What’s that?” (WordPress is a blogging platform that everyone can easily do, but to master it and actually get results from your efforts including knowing which theme to select, which keywords to use (and updating them often), selecting the right plugins for your theme and more, you’ll have to spend a huge amount of time. At that point, it’s almost like you’re a Social Media Expert, who happens to be focused on Real Estate or Mortgages).

Now, the reason I’m telling you this story is because I think in a lot of ways, the importance of social media may have been overstated to you.

And by the way, I LOVE social media…so I’m not telling you this because I don’t like it, or don’t understand it, or haven’t seen results from it. The reason I’m telling you this is because I see so many Agents and Brokers forgetting about what actually gets them paid, because they’re ditching tried, true and tested ways to prospect, get more clients and make more money for the new “shiny object” of social media (which isn’t new anymore, but there’s still lots of you getting on board now).

Or, because you’ve attended lots of training sessions or webinars that have told you how you must be on social media, you’ve decided to focus your energy here. So you learned how to use Facebook, or Twitter or Linkedin, or Youtube videos. (You may have even taken one of our JOLT Marketing courses on this subject). And for many of you, you start to spend a huge amount of your working hours doing social media activities.

Now, that’s not a bad thing, and I certainly don’t want you to have any regrets, but let’s be 100% clear. Social Media is the long, winding road to getting new business and referral business.

If you need new business RIGHT NOW, I would not bet on social media.It will hurt your business sooner than it will help it. The reason I say this is because on social media it’s not appropriate to “sell”. It actually doesn’t work. Yes, you can work on building your reputation, or staying in touch with past clients, or staying top of mind with prospects. But when it comes to actually “selling”, as in getting paid nicely for your work in the next few weeks/months, social media is not where I would spend my energy. And I can say this with 100% confidence, because we have a roster of consulting clients that we help to make sales right now, and social media is always one of the weakest performers for our ad spend. Focusing on what I mention below we’ve sold 7 condos in 1 day, sold 300% more mortgage insurance in 5 months than a company had done in a full year, sold 17 condos at an event, and much more.

So instead of focusing on social media, here’s what I would focus on:

1. I would make sure you have a solid prospecting database. These are not random emails, or phone numbers on sticky notes. These are full details including first name, last name, email, phone number, mailing address, how they heard about you, when they’re looking to move, what their price range is, and special notes about if they have children, or love pets, or any conversation pieces. ***Everyone on your prospecting list must have given you permission to email them, so either use an email system with opt-in forms (We love using Aweber Email Marketing for this), or have all your prospects send you a note in writing giving permission to email market to them.

2. I would make sure you have a solid client database. Again, these are not random emails, or phone numbers on sticky notes. These are full client details including first name, last name, email, phone number, mailing address, how they heard about you, when they moved, what their price range is, any referrals they sent your way, and special notes about if they have children, or love pets, or any conversation pieces. This is a pretty basic database, and if you want you could make it a lot more complicated, but let’s just start here.

3. I would hone AND USE your sales and marketing skills. You need to really know how to market yourself so you’re collecting loads of new leads weekly, and you really need to know how to sell properly including how to handle objections, different closing strategies, and how to rescue deals that seem to be falling apart. If you want to learn how to sell there are lots of trainers that would love to work with you. I’ve heard great things about Chris Leader, Tom Ferry, and Brian Buffini. If you want to know how to market yourself properly I recommend you join our “5 Steps to More Leads and Big M.O.N.E.Y.” training program here.

If you’re not sure if you should focus on sales training or marketing training, here’s a super simple way to figure it out. If you get tons of leads, but have a hard time converting them; you need sales training. If you’re great at closing any leads you get, but you just don’t have enough leads; you need marketing training.

THEN I WOULD DO THIS:

FIRST: I would pick up the phone. Call referral partners, call past clients, call recently closed clients and see if anyone they know may also be in need of your services.


SECOND: I would email my database.
To my past clients I would email them the shortest, easiest and best way to drum up new business by simply writing
“Hi (First Name),
Do you know anyone that may need my services in the next 3 months?”
Thanks,
(Your Name)

To your prospecting list I would email:
“Hi (First Name),
Are you still looking to buy a house?
Thanks,
(Your Name)

THIRD: I would share articles from trusted media sources on social media. It’s the “easy” way to do social media. You’re updating your contacts about important news related to real estate and mortgages, and you don’t actually have to create it! Make sure when you do this, that you set some serious guidelines on how much time you spend doing this. Otherwise you can spend hours and hours doing this, and that will actually be costing you hundreds, if not thousands, of dollars. (We have a new “Done for You” Social Media service where we can do your high quality social media for you. If you’re interested, I share how to get a 14 Day FREE trial at the end of this article).

FOURTH: I would host an event. This could be a client appreciation party where your clients are invited, and you request they bring someone who may need your services in the next 3-6 months, this could be a “First Time Homebuyers” seminar, or an “Investors” workshop. Whatever theme you decide on here’s what you need to do:
* create an account and set up your event details on Eventbrite
* email invitations to your prospecting and client database(that’s why your prospecting & client database is critical – you can do this in less than one hour if you have your contacts in a proper database and email system)
* call your referral sources and invite them, and see if they have any clients that would also want to attend
* call to invite your VIP clients that have referred great clients to you in the past
* consider “renting” email lists for local media so they can send an email and invite people on your behalf
* you can also post your event on social media (but notice how this is used to enhance your marketing…its not your ENTIRE marketing plan)
* be a generous host, provide quality drinks and snacks, give everyone name tags, choose a nice venue
* give a 30-45 minute talk that educates your audience
* spend the last 10 minutes of your talk explaining what you do, how you help your clients, and share client success stories
* at the end of your talk, invite people to arrange a meeting with you. Make sure you have pre-printed “Meeting Request” sheets for everyone that captures their first and last name, email, phone number, mailing address, and their top 3 choices of times to meet with you. Hand out pens with your sheets, and actually spend 5 minutes and say “Write your first name here”, “Now write your last name here”. Go through the entire sheet with them. Get a helper to collect and review all sheets for you, to make sure they’re completed fully.
* if you’ve done a good job in your talk, about 10% – 50% of the room could become your clients next week.

FIFTH: I would send a monthly e-newsletter to clients and prospects. You can also do a monthly printed newsletter. There’s no easier way to make easy, fast and fun money in this business than with getting repeat and referral business. So stay in touch with your clients, make them feel valued, and show them that you want to help them long term, by staying in touch long term. Not having an email or newsletter that you regularly send is like raising your hand and saying “Yes, I would LOVE to create a hard, stressful business where I spend all my time chasing new leads. I want to do business the hard way!” In other words, not communicating with your clients regularly is like business drudgery.

The reason I’m explaining in such great detail about what to do, and what’s important is this: I SEE TONS OF AGENTS AND BROKERS BETTING THE FARM ON SOCIAL MEDIA, AND FORGETTING TO ACTUALLY SELL!

The bottom line is, you get paid to “sell”, right? So, if you don’t sell, you don’t get paid, right?

If you’re saying yes, that means the focus of your energy should be on selling! And if I were you I would focus on the easy, fast and fun way to grow a business (following the steps mentioned above), instead of the long, winding road that social media provides.

One of the best pieces of advice I ever received was from Kevan Cochran, who was one of the top sales leaders for Richard Robbins, and now helps Dominion Lending Canada recruit Mortgage Brokers. Kevan is an incredibly successful at prospecting, and he told me “The best way to market is to pick up the phone. You can do email marketing, you can buy ads, you can do social media, but nothing will get you new sales faster than picking up the phone! Use the phone to get the meeting, then use the meeting to close the deal.”

Here’s the real deal: I LOVE social media, it has TOTALLY changed my business, and worked amazingly well at helping me promote. But, just like you, the focus must be on sales. If you get distracted…expect your business to slow down…as in you’ll make less money$$$.

If you’re reading this and thinking, well, I guess I won’t do any social media updates any more, I don’t recommend that either. Why? Because when your name is passed around as a referral one of the first things that happens is your new lead will Google your name. When they Google your name, your Social Media profiles will often appear first and if your prospect likes what they see…they’ll call you. If they don’t like what they see, such as a profile that hasn’t been updated in months, it will create a negative impression and chances are high you will lose your lead.

So you need to DO social media, but you don’t need to make it your entire marketing strategy. It really supports whatever else you’ve got going on.

If you’re finding it difficult to manage your social media, and build your databases, and call clients, consider outsourcing some of your tasks, including your social media.

If you are interested, I’d like to invite you to get a 14 Day FREE Trial of our new “Done for You Social Media” program.

Here’s how it works:

* Our Community Manager finds, screens and posts REALTOR and Mortgage Broker approved content to our system. These articles are coming from trusted media sources like The Globe and Mail, National Post, Moneyville and much more.

* Then our system randomizes the content (so everyone gets different posts on different days) and updates your social media profiles based on your preferences.

* Updates are made to your Facebook, Twitter and Linkedin profiles for you.

* You can also continue to post any personal content you like.

If you’re interested in trying it out, sign up for a 14 day FREE trial now. Just note, our sytem works likes Netflix; you sign up for a free trial in full (including leaving your credit card details) and if you don’t like it you email us to cancel. If you do like it, you don’t have to do anything, you just continue having us do your social media for you, so you can focus on building your business the easy, fast and fun way!

To get a 14 Day FREE Trial of our REAL ESTATE BULLETIN go here: http://realestatebulletin.ca/registration

To get a 14 Day FREE Trial of our MORTGAGE BULLETIN go here: http://mortgagebulletin.ca/registration

To your success,
Ingrid Menninga

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


*Image from rebelbookchicks.com

Want Free Social Media Training? Join here

SMGirl_LoResOn Tuesday, March 18th at 1pm EST I’m hosting a special training on “Social Media 411: How to get more likes, follows and comments


    During this webinar you will learn:

* why social media is CRITICAL to getting more referral business

* 3 simple things you can do to get more likes on your Facebook page

* how to increase your twitter following

* how to get more comments on your posts (including, the big, bad reason why you may not be getting any comments at all!)

* how much time you should be spending on social media (and a super easy way to figure out if you’re totally wasting your most valuable resource!)

* a LIVE “ask anything” Q & A!


Go here register for the free training: http://bit.ly/1qzUq4A

We’ve put one hour as our time limit, but I know there will be lots of questions, so we’ll stay for a bit longer for those who want extra support!

We will be making a recording, but the only way to get your questions answered is to join our LIVE webinar on Tuesday at 1pm EST.

Click here to register: http://bit.ly/1qzUq4A


To your success,

Ingrid_LoRes

Ingrid Menninga

Founder, JOLT Marketing

P.S. If you know someone else who would benefit from some free social media training, please feel free to extend the invite to join us by registering here: http://bit.ly/1qzUq4A

P.P.S. I only have 250 spots for this webinar, so sign up quickly if you want to guarantee yourself a seat at this free training.

Your Fortune is in Your Follow up (And How you can Lose Thousand$$$ if you don’t do this)

couple on sofa

Do you want prospects to call you when they’re ready…like REALLY ready… to work with you (instead of when they’re sort of fence-sitting thinking about it, only to eventually decide they’re going to wait until the timing is better)?

Do you want to be able to focus most of your time and energy on hot prospects who are ready to buy and need your help now?

If you’re saying yes, listen up.

Recently I had a call with a REALTOR(R) who was telling me that he was great at dealing with prospects that called him and were ready to buy right now. For the others he would follow up a bit…and then if they hadn’t taken action within a month, he would lose touch.

Not because he didn’t like them. Not because he didn’t want their future business.

But because he was busy working with other prospects who seemed like they were more ready.

And it seems that’s a pretty common habit amongst REALTORS(R) and Mortgage Brokers.

FollowUpTimes_FB

What I’m seeing in this Facebook thread is the most Agents are all hot to get in touch with prospects at the beginning…and then after a few follow ups with no serious response…the Agent will lose touch and chase the next piece of business.

Now, I’m not saying you shouldn’t focus your efforts on people that are ready to buy or sell now.

What I’m saying is this only works if you have an automated follow up system for those fence sitters that are interested in working with you… but aren’t ready right now.

According to NAR (National Association of REALTORS), 85% of buyers will buy within 18 months of starting their research into homes and mortgages. That means if you have 20 prospects who call you in the Fall 2013 market, 16 of those prospects will have bought or sold by the the Spring 2015. If every season you get around 20 calls, within one year that’s 80 prospects. Within 18 months 64 of those prospects will have bought or sold. Let’s say that you would make $3,000 from each of these clients. Over 18 months that’s $192,000.00. That’s a lot of business.

And the trick to making those prospects your clients is your follow up plan.

Continuous, regular, information rich follow ups that will occasionally ask direct questions that get your prospects to respond, get in touch, and view you as their #1 resource center for information.

Just like Wayne Gretzky says, “You miss 100% of the shots you don’t take”. In the lead generation world that means you lose 100% of the leads you don’t capture and follow up with.

At this point most Agents and Brokers will say “Oh, I have a newsletter that I send out once a quarter”, or “I have an e-blast from my company”. If you do, that’s a great starting point. If you don’t…it’s time to get on it.

But if you really want to pick up your results, build loyalty, and get awesome clients that are committed to working with you only…you need to send out your own personal, custom emails as a supplement to your company’s. Otherwise your prospects may be on 2 Agents or Brokers lists, and receive exactly the same thing. In this case, who will stand out? The one who supplements their company’s emails with their own content.

So what’s your take away for today? Your Fortune is in your Follow up.

If you enjoyed this Lead Generation Article or Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


Which Social Media Site Is Best for Real Estate Agents or Mortgage Brokers?

Every week at JOLT Marketing I get asked “Which Social Media Site Should I Focus On to market My Real Estate or Mortgage Business?”

“If I’m a REALTOR should I be on Twitter?”

“Is Pinterest good for Mortgage Brokers?”

“Do I need to be on all the NEW social media sites to do proper Real Estate marketing?”

“Is Vine good for Mortgage Broker Marketing?

Last week I made this short video where I let you know which social media site is the clear winner, and why it will be for years to come. As a bonus I also share the #1 secret in your social media strategy for Real Estate Agents or Mortgage Brokers that will determine if you will get leads and make money from social media.

Click Play to watch.

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

Facebook_Hashtags_Screenshot


Are You Choosing Fear or Success?

When you see mega-successful Agents and Brokers do you ever wonder how they KEEP on getting more and more successful? How are they effortlessly getting tons of new mortgage leads or real estate leads? How do they keep on getting lots of great clients? How are they making more and more money every year?

Want to know their secret?

They are choosing to be successful.

Success is a choice. A choice that’s available to everyone. But without knowing it, you may be choosing fear.

Watch this short video to find out what you’re choosing, and how to make sure you’re always choosing success.

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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How To Break All Your Sales Records in 2013

If you’re like most Agents, the start of a New Year means a new start, new goals and a whole new energy around your business.

But how do you convert all that into sales results?

Step One: Set one high goal for yourself… like sky-high goal. Write it on a piece of paper.

Step Two: Make sure your goals are S.M.A.R.T. goals. Originally created by George T. Doran in a 1981 issue of the magazine Management Revue, this model for setting and achieving “dream like” goals is one of the most popular and recognized ways to make sure you achieve high flying goals.

Here’s what your goals need to be to be S.M.A.R.T. goals:

Specific

This is where you step up, and make a commitment to something specific you will achieve in 2013.

A general goal would be “I’m going to increase my business in 2013”, but that’s not specific enough.

Instead set a goal such as “I’m going to make 10 prospecting calls every day, take a marketing training course so I know how to attract more prospects and close more deals,  and get a minimum of 5 new prospects in my office every month”.

Measurable

Make sure that when you set your goals you have attached a number to it such as “increase my business from 30 to 45 clients in 2013”. That way you’ll know when you’ve achieved your goal (& celebrate it), and it makes it easy to check in with yourself to see how you’re doing(there’s a tip on how to do that below).

Attainable

While this may seem like a “Can I actually do this?” section where that little nagging voice comes into your head and says your goal is crazy, that’s not it at all.

I firmly believe that you, yes “you”, can achieve goals beyond your wildest dreams. There is no actual reason why you can’t, only “limiting beliefs” that hold you back.  So toss those aside, make an outrageous goal for yourself, and then make it attainable by working back to see what you need to do to make it happen. Do you need to close 1 more deal a month in order to increase your closed deals to your dream goal? That doesn’t seem so hard does it? When you work back you put the big, scary goals  in perspective – it’s just a few more actions, and results every month, and by the end of the year, you’ll be able to look back and say “Wow, I did it!”

Realistic

Again, I want you to DREAM BIG on this one! Why, because far fetching, sky high goals are often achieved more than “easy” goals. The low goal exerts a low motivational force…and that’s not what I want for you.

I want you to stretch yourself to commit to a goal that is beyond your wildest dreams. Don’t settle for average – if you set average goals, you’ll get average results, and that is definitely not what I want for you – you deserve so much more than that!

Timely

Set a time frame for your big goal – and it’s more likely to come true. The easiest one is to set a goal for 2013. When you set a year long goal, consider setting up a reminder in your calendar for the first Tuesday of every month with a one hour time block where you can look at your progress so far this year, celebrate your success, notice what you did that worked, and make a commitment for what you would like to change.

Step Three: If you want to really boost the chances that you hit that sky-high goal for 2013 tell people about it! By verbalizing your goals you are stepping into a different space – this isn’t your “secret wish” anymore, this is your “I’m closing 45 deals this year” proclamation to the world, and it will have an extremely positive impact on your mindset, your outlook and your business success!

Step Four: Take Action! Turn that goal into a reality by doing something everyday that will get you closer to your big goal.

If you enjoyed this article, make sure you sign up to get more just like this in our e-newsletter below.

 

 

To your success,
Ingrid

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold! Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits. After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Ask Ingrid

Every month we receive countless questions from readers like you. On occasion we post the questions we feel would benefit the group.

Question: Hi Ingrid, I’m worried I’m sending mixed messages with my personal brand on social media. My background is in film and theatre as a performer and writer, which I continue in my spare time as a freelancer. I’m also a Mortgage Broker. On LinkedIn my heading is Mortgage Agent and Freelance actor/writer/producer. To be honest, I am worried that this looks like am divided. I’m worried that realtors and bankers will get concerned that I’m not available and competent to work in mortgages and concerned that my film contacts will wonder if I basically quit the film business. John Ghiz, Mortgage Shop Toronto

Answer: Hi John, Have you considered specializing in “Mortgages for Artists”? The best case scenario is that you’re able to combine your 2 jobs into one so that it seems perfectly natural. Now you have a complete disconnect, and since it makes your uncomfortable, others probably feel that. Find a way to blend the two, and you’ll be more comfortable, and it will be easier for you to promote. You are also at an advantage with this group since you understand their specific needs and challenges (this niche has their own lending challenges, and if you specialize in this group you can easily become the expert for this group and pick up tons of referral clients and word of mouth marketing), you can speak to them in their language, and you get regular face time with them. Ingrid, JOLT Marketing

Have a question? Please feel free to send us your questions to info@joltmarketing.com

VIDEO: How to Use Calls to Action to Grow Your Business

Calls to action are critical to winning more business, but most professionals aren’t using them properly. Watch this short video to find out:

– 3 mistakes that will kill your lead before you even made contact
– the secrets behind a lead nurture process
– how to use calls to action to turn your prospects into paying clients

Click here to view video

Are Your Clients Hearing You? Depends on the channel you’re using to connect with them

The channel you use to keep in touch with clients does matter after all,  a recent Maritz study revealed.

If you’re using only one channel to connect with clients, chances are very high that you’re only reaching a portion of your contact database, and depending on your main point of contact, you may be missing the opportunity to connect with the vast majority of your clients entirely.

Based on the graph the top 3 ways to connect with your clients is by email, by phone, and by snail mail.

If you’re looking for a Mortgage CRM that will connect you with your clients how they want you to contact them the Business Booster Mortgage CRM Program is the perfect solution.

The Business Booster Mortgage CRM Program is the only program to offer a combination of touchpoints for your Mortgage clients. Over the span of a year your client will hear from you 8 times including:

  • 2  mailed notecards
  • 4 e-newsletters
  • 2 phone calls

This powerful marketing mix of direct mail, email marketing and telephone calls can result in a 250% increase in response over traditional marketing programs that use just one type of contact. And as the Maritz study reveals, the 3 types of contact that the program offers is the top 3 choices for how clients want you to connect with them!

“Clients are impressed that I’m able to remember the details of the deals and it rekindles their satisfaction with the transaction. I am pleased with the response I’ve been receiving to the CRM program that JOLT implemented for me.”

Justin Aykler

The Business Booster Marketing Program is a Mortgage CRM that is incredibly effective, extremely affordable and unbelievably easy to use. It’s designed to save time, save money and increase sales for busy professionals just like you.

Ready to Super Charge your Repeat and Referral Business with Canada’s Easiest Mortgage CRM? Email info@joltmarketing.com to see samples & learn how the program works.

“I recommend any new Mortgage Agent begin the Business Booster program and invest in their business the way I have. It is a great way to put referrals on auto pilot with targeted marketing to your database of past clients” Drew Donaldson, Mortgage Agent: Verico Safebridge Financial Solutions