Generate Leads with Permission Marketing

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Worried that you’ll come off as too “salesy” and “pushy” when you’re trying to generate Mortgage leads or Real Estate Leads? Wish that people would just come to you instead of you chasing them?

There’s a solution to all this – Permission Marketing!

Permission marketing was popularized by Seth Godin, a best selling author and Marketing Guru, and the concept is very straightforward;

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”

That’s right, when you treat prospects & clients with respect, and get their permission to stay in touch with your e-newsletter, you will in turn earn their respect, gain their attention, and build their trust.

Since you actually care about what your clients and prospects think, your consideration will be rewarded with better quality leads, better quality clients and a more enjoyable business overall.

Permission Marketing is every Honest Agents/Brokers huge (untapped) advantage. Using this strategy will get you far more loyal clients, more engaged prospects, higher end referral partners, and build a more rewarding, highly profitable business.

Here’s an example of old school “hard sell” or “interruption” marketing

You add everyone you meet to your e-newsletter:
– Many people unsubscribe
– Many mark your emails as spam
– Many prospects are turned off
– Your open rates are low
– You rarely (if ever) get a response
– You feel frustrated

And in contrast to that, here’s an example of “permission marketing”

You have a catchy & enticing opt-in (such as a free video on “The Top 10 Homebuyer mistakes that cost you thousands, and how to avoid them”) on all of your Marketing, so when someone sees it and is intrigued they add themselves to your e-newsletter:
– Your open rates are high
– You regularly receive responses
– Your prospects get to know you
– Your clients stay connected
– You build a loyal fan base
– You feel rewarded

Permission Marketing ensures that you’re building your business, staying connected, and keeping in touch with people that have expressed serious interest in working with you.

• It means you’re not bothering anyone
• It shows that you’re considerate
• It gains respect
• It builds trust

And most importantly

• It works!

Of all the REALTORS(R) and Mortgage Brokers I know that are building a rock solid, ethical, and incredibly lucrative business, they’re all using Permission Marketing to promote and grow their businesses.

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.



Who Is Ingrid Menninga – Founder of JOLT Marketing?

Ingrid Menninga Bio
Director, JOLT Marketing

(To get a print-ready copy of Ingrid’s bio click here)

JOLT_slider_mission

Ingrid has been specializing in creating mega successful Marketing campaigns for the Real Estate and Mortgage industry for over 10 years. During one of her popular marketing training and coaching programs Ingrid realized her true mission in this industry. She’s committed to putting the HEART back into the industry while helping High Integrity Agents/Brokers market themselves properly, get all the clients they want, and make awesome profits!

Ingrid’s corporate background prepared her to get awesome results for her clients. For 12 years she worked with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, where Ingrid:

• launched award winning multi-million dollar loyalty programs for Scotiabank, Kia Motors and Motorola
• increased sales for Invis’s prospecting program 76%
• launched Royal LePage Canada’s first ever social media campaign that got a 400% increase in participation over previous campaigns

Within 3 short years of leaving corporate Canada to start JOLT Marketing, Ingrid carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in leading industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

Ingrid holds a Masters Degree in Demographics from the University of Toronto/Ryerson University, and Bachelor of Arts from the University of Toronto.

Get FREE insider marketing secrets from Ingrid’ popular training programs in the E-book 5 Fast & Easy Secrets to Business explosion here: www.joltmarketing.com/5secrets

 

Ingrid in the press:

REM: How To Break All Your Sales Records in 2013

Mortgage Broker News: Mortgage Marketing 101

REM: Use Facebook to Connect With Clients

RETechTO: How To Use Social Media To Grow Your Business in 20 Minutes or Less a Day

 

Why Real Estate & Mortgages?:

Watch this short video How Real Estate & Mortgages changed Ingrid’s life: Becoming an Agent of Change

 

To get your FREE copy of “5 Fast & Easy Secrets to Business Explosion” go here: www.joltmarketing.com/5secrets

Video: Answers to your 5 Steps to More Leads & Big M.O.N.E.Y Questions


 

This week I’ve been fielding lots of questions from many of you on the 5 Steps to More Leads and Big M.O.N.E.Y. program.

I’ve been getting questions like:

Will I really get 3 new clients in 4 weeks?

How does it work?

Will this help with my personal brand?

When does it start?

What if I don’t like this program?

*** PLUS I have some super insider information that I share with you at the end!

 

If you watch this video and you still have questions feel free to call me at 416-840-9352

But after you watch the video you’ll know why you need to call me before 5pm on Friday, July 19th.

Best,

Ingrid

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

 

 

Are you an Agent of Change?

As a REALTOR or Mortgage Broker, you are changing people’s lives everyday, more than you know.

Watch this short video to find out

– the huge impact you really do have on people’s lives

– why we’re on the wrong path now, and what we can do about it

– your MASSIVE untapped potential to make big changes in people’s lives, make a great living, and feel awesome about what you’re doing

– how you are an Agent of Change

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


How to Stand Out and Get Noticed While Networking (Without Being Obnoxious)

Without knowing it, you could be hiding from leads and potential clients – without meaning to! But if you’re interested in real estate lead generation, or mortgage lead generation, you need to make sure you get noticed.

To give you some easy tips on how to stand out, get noticed and attract clients, I put together this short video on some of my favourite (& insanely easy) tricks on how to stand out at Events. (Click Play to Watch)

1. Get out there and meet the people! When you do this, make sure you wear something that will stand out in a crowd. If everyone is wearing white, wear blue, for example. At most social events, everyone is wearing grey, navy, or black….so even in a white dress shirt, it’s easy to set yourself apart

2. Compliment people. People like to do business with people they like, so use this as a conversation opener and you’ll get a warm reception

3. Ask questions. WAY too many Sales Agents push, push, push their listings/rates, or anything else on anyone that will listen. Ask questions, seem interested, and drop little seeds about what you do with a “benefit infused” description. If the person you are talking to ask about it (which they will), it’s your chance to chat business in a really subtle, smooth way that will leave your contacts asking for you to keep in touch!



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Personal Brand Bootcamp – Let’s Get Started!

Different_ersonality

Welcome to the Personal Brand Bootcamp!

Click here to get your bonuses: Welcome to the Personal Brand Bootcamp

As a part of the Personal Brand Bootcamp you get this fun personality test on what separates you from the competition and how you can use this to your huge advantage in business.

Before you watch your first video, make sure you do your personality quiz first.

Get your personality quiz here DIAGNOSTIC PERSONALITY QUIZ

Before you watch video 2, make sure you do your Brand Ornaments quiz first.

Get your brand ornaments quiz here: Brand Ornament Quiz

If you would like to do the Advanced Options please use this Guide here: Personality Advanced Options

If you are interested in taking your work further and would like to know more about Quantum Leap Coaching with Ingrid please click here: Quantum Leap Coaching with Ingrid

Protected: Free Ebook: How to Make Great Youtube Videos to Promote Your Business

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What Type of Social Media Personality Are You? Fun Infographic!

 

Ever wondered what your tweets and facebook status updates say about you?

Ever wondered how some people seem to generate interest in what they’re doing no matter what they post, while others make you want to turn away in horror?

There’s a personality infographic that can help you de-code all of the social networking personalities! Thanks to the good folks at MyLife.com who put together this fun infographic, you can now see what your “type” is on social media.

The font is a little small and hard to read, so I made this image BIG, hoping that it will render nicely on everyone’s laptops/iphones/ipads gadgets etc.

When I went through this I instantly identified several of my facebook friend’s personality types. Can you identify yours?

 

If you enjoyed this update, make sure you join our e-newsletter where we regularly share great, high quality content on Real Estate lead generation and Mortgage lead generation for today’s Agents.

JOIN THE NEW JOLT MARKETING LIST

 

To your success,
Ingrid

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

The #1 Reason You Don’t Have Enough Leads

Does your business have peaks and valleys? Do you find yourself busy one month, and then without any clients (or with much less than you would like) the next? Do you want more real estate leads and real estate sales? Do you need more mortgage leads?

If that sounds familiar, and you want a more steady flow of business, I’m happy to let you know there is an easy way for you to keep filling your business with highly motivated leads, and continuously working with clients.

But first, let’s look at the #1 reason why you don’t have enough leads.

The #1 reason why you don’t have enough leads is you’re likely busy working “in” your business, instead of working “on” your business. That means, you’ll be busy fielding calls, answering emails, doing social media updates, and setting up appointments…everything that keeps you really busy and “in” the business. It fills your time, and helps you to close any current deals…but it doesn’t get you any more leads, and when you do this, you’ll experience the “peaks and valleys” of your business. One month you’re busy, the next you’ve got nothing going on, and you’re thrilled to have even one or two (not very motivated) clients.

If you want to step out of this pattern, and want a steady stream of business, you need to also work “on” the business. This means you’re stepping outside of the daily tasks and working the big picture of your business, such as setting up a new promotional campaign, developing relationships with local media so you can get yourself some free advertising via PR, and more.

Wait, does this mean you’re just adding more to your plate and have to work extra hard? No! 2013 is all about working smart, not hard! Let me share with you a secret on how you can quickly get hundreds of new highly motivated leads, while also keeping on top of what’s “in” your business.

The fastest way to get a ton of new business is by hosting your own contest. Not just any contest, a well thought out contest that gives you a tidal wave of new business from the exact type of clients you want to attract. I’ve done tons of contests, and I’ll keep on doing them…because they always deliver great results (like 300 leads in 2 weeks), and once you’ve done one, you can just keep on doing it! (If you want to learn how to run your own contest, there’s an upcoming webinar on Lead Generation Contests here: http://www.leadswell.ca/freetraining/ )

I love contests because when you do them right, you work with partners who will donate highly coveted prizes, which means you can get prizes to give away as part of your contest, and you don’t have to pay for them!

You can also get tons of media coverage for free! Unlike expensive ad campaigns where you only see results when you pay for ad space, lead generation contests can be run without paying to get your ad in the newspaper or tv…on the contrary… you can get a ton of media coverage in the local tv, radio and newspapers, for FREE! That’s right, you’re getting in the local media, and you don’t even have to pay for ad space!

If you liked this blog post make sure you sign up for the JOLT Marketing e-newsletter below & get more great tips like this.

To your success!

Ingrid

 

 

 

 

 

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.