Real Estate Marketing, Mortgage Marketing,
Lead Generation Training and Consulting
Recently we interviewed Giovanni Marsico and Amit Bhandhari from Sotheby’s International Realty Canada on what they’re doing to market their business that has put them on track to close 400-500 Real Estate deals in 2012.
Listen to the recording below (there is one link for PC’s and one link for Mac’s)
This player is for PC’s:
This link is for Mac’s: 10 Questions with Condo All Stars
This morning we’re interviewing Giovanni Marsico and Amit Bhandhari from Sotheby’s International Realty Canada – and it’s going to be massive!
Giovanni has only been a Real Estate Agent for 2 years and he recently sold over 50 condos in a pre-construction building in 2 weeks – that’s more than most Agents sell in one year!
Amit has a totally different approach to business – and at one point even thought about getting out of the business…until he discovered what really worked for him and brought him massive success in the condo real estate market in Toronto.
Giovanni and Amit will be sharing great insight into what other Agents can do to become more successful including:
*low cost high profit marketing tactics that work incredibly well
*what other Agents are doing that makes these guys crazy
*easy tactics that you can implement right away to make more $$$
The call is today (Monday, June 11th) at 11AM EST.
Subscribe to our e-newsletter below and we’ll send the call in details shortly.
Networking can be fantastic for your business – and if you play your cards right it can be one of your best lead generators! Here are a few tricks to make sure it really works for you.
1. Make sure you’re going to events that will attract your target market.
If you’re going to be “working” an event in the hopes of getting business, you want to make sure the people you want business from will actually be there. If you’re going to an event to meet new clients, it’s a good idea to go to events that your existing clients are going to – chances are high lots of interesting prospects will be there. If you’re going to an event to find referral sources, go where there will be lots to choose from – – for example for a Realtor looking to build a referral relationship with Mortgage Brokers the Mortgage Summit could be a good option.
2. Look the part.
If you’re networking to try and get business, make sure you look like someone who is ready for business. It’s a good rule of thumb to dress one notch above the standard for your event. Not only will this make you look professional, but you’ll also stand out in the crowd!
3. Have “hooks” that inspire interesting conversations.
When you go to an event to find new clients and someone asks you what you do, don’t just give the “I’m a REALTOR” or “I’m a Mortgage Broker” answer. It’s not that exciting, and for many it’s a conversation killer since they think you’re going to try and sell to them for
the next 30 minutes. Instead, answer with benefits and outcomes that your target market experiences. For example, Brian, a Real Estate Agent in the 5 Steps to More Leads and Big M.O.N.E.Y program worked in specific areas in London, Ontario, where families moved for the great schools. In the 5 Steps program we worked with Brian to come up with the “hook” that he “helped place families in neighbourhoods where their children had access to the best academic and sports programs”. It’s a conversation starter, and always gets people asking “how do you do that?” or “how does that work”. Using this approach we found that instead of conversations lasting 30 seconds , they last about 5 minutes
and you will have much more success booking meetings with prospects.
4. The follow up is critical.
So you went to an event, you met some people and now you are waiting for your phone to ring, right? Chances are good that’s not going to happen. Your follow up to a networking event is really important, maybe even as important as going to the event. Make sure post-event you send a short email saying “nice to meet you”, or you can send a hand written thank you note (this will work better). If you have an e-newsletter you want everyone you meet to be on the list – so make sure you mention that you will add them, and if they prefer not to be included just to let you know. This is a trick we teach in the 5 Steps
program that gets email opt-in, and very few, if anyone will ever opt –out of your list. That’s a fast way to build a prospecting list!
5. Nurture your relationships.
Make sure you reach out to your contacts on a semi regular basis with interesting, informative and sometimes just plain fun messages! Email is a great way to communicate; it’s inexpensive and quite easy to do, but keep in mind that everyone gets loads and loads of emails, so a phone call, or piece of snail mail is a great addition to your marketing mix
and the combination of the 3 contact points gets you much better results. Social media is also a fantastic way to stay connected with contacts, so add them as facebook friends and follow them on twitter!
P.S. Take a tip from the P.R. pros. When you meet a new contact make sure you
ask them some personal questions and write the few points that stand out on their business card. When you contact them later, you can ask about their stand out points, such as “How is your son Zac doing in soccer?” This will make your propsect feel more connected to you –> which makes them like you more –> which makes them more likely to do business with you!
Click on the thumbnail below to play the video.
As seen on mortgagebrokernews.ca
Marketing for brokers is about cost-effective methods that deliver results, says Ingrid Menninga of Jolt Marketing, who will be presenting “Monetize your Marketing” at the upcoming Mortgage Summit, powered by CMP magazine. One of the first decision brokers need to make when putting together a marketing plan, she says, is to decide who their most important clients are.
This year, our very own Ingrid Menninga from JOLT Marketing, will be speaking at the Mortgage Summit in downtown Toronto on how to “Monetize your Marketing – with free and easy ways to maximize your marketing bang with minimum marketing buck”
We’ll also have a trade fair booth, so you can come and meet some of the JOLT Marketing gang, learn a bit more about what we do, or just come over and say “hi”!
Want to know more about the Mortgage Summit? Here’s the scoop:
The Mortgage Summit is Canada’s only independent business event committed to the development of the Canadian Mortgage Brokering industry.
The resources and knowledge you will gain will not only help you grow your business and help you become a better broker, but will be worth your time spent out of the office. With the high-level content presented by our executive speakers and extensive networking opportunities put in place, you will be able to develop strategic relationships to close more deals and leave the event having gained new information and ideas to implement in your mortgage business!
The content rich conference agenda designed by CMP magazine’s research and editorial team contains sessions focused topics like sales and marketing strategies for brokers, collateral charge mortgages, beating the banks, private lending trends, regulations, and much more!
The event is taking place at the end of May 2012 at the Carlu – and if you want a 20% discount, make sure you sign up for the JOLT Marketing e-newsletter at http://joltmarketing.com/ – we’ll be offering great discounts, information about giveaways, how to win prizes and much, much, more for people that receive the e-newsletter.
Here’s the link where you can sign up for the JOLT Marketing e-newsletter(on the left side of the website): http://joltmarketing.com/
Want some INSPIRATION FOR NEGOTIATIONS? Watch how these presenters handled themselves…and ultimately got way more than what they asked for!!!
We’re thrilled to announce that JOLT Marketing has been selected as a Finalist in the “Best Industry Service Provider” category for the 2012 Canadian Mortgage Awards!
As confirmation of our long term commitment to providing high quality, high value and high impact marketing solutions for the Real Estate and Personal Finance industry we’re thrilled to be recognized for the Canadian Mortgage Awards.
Not only is it incredibly rewarding to get selected as a finalist, but it’s even better to know that we got to this place because many of our clients were so happy with our services that they nominated us for this category!
This means that clients that we worked with to build successful Mortgage Personal Branding Packages, Lender Marketing Campaigns, Marketing Training, Facebook Branded Pages and Mortgage CRM programs were all very pleased…which of course makes us very pleased as well!
We hope to see you at the 2012 Canadian Mortgage Awards at the Carlu on June 1st, 2012!
The channel you use to keep in touch with clients does matter after all, a recent Maritz study revealed.
If you’re using only one channel to connect with clients, chances are very high that you’re only reaching a portion of your contact database, and depending on your main point of contact, you may be missing the opportunity to connect with the vast majority of your clients entirely.
Based on the graph the top 3 ways to connect with your clients is by email, by phone, and by snail mail.
If you’re looking for a Mortgage CRM that will connect you with your clients how they want you to contact them the Business Booster Mortgage CRM Program is the perfect solution.
The Business Booster Mortgage CRM Program is the only program to offer a combination of touchpoints for your Mortgage clients. Over the span of a year your client will hear from you 8 times including:
This powerful marketing mix of direct mail, email marketing and telephone calls can result in a 250% increase in response over traditional marketing programs that use just one type of contact. And as the Maritz study reveals, the 3 types of contact that the program offers is the top 3 choices for how clients want you to connect with them!
“Clients are impressed that I’m able to remember the details of the deals and it rekindles their satisfaction with the transaction. I am pleased with the response I’ve been receiving to the CRM program that JOLT implemented for me.”
Justin Aykler
The Business Booster Marketing Program is a Mortgage CRM that is incredibly effective, extremely affordable and unbelievably easy to use. It’s designed to save time, save money and increase sales for busy professionals just like you.
Ready to Super Charge your Repeat and Referral Business with Canada’s Easiest Mortgage CRM? Email info@joltmarketing.com to see samples & learn how the program works.
“I recommend any new Mortgage Agent begin the Business Booster program and invest in their business the way I have. It is a great way to put referrals on auto pilot with targeted marketing to your database of past clients” Drew Donaldson, Mortgage Agent: Verico Safebridge Financial Solutions
It’s Monday, and just like every other Monday, you’re given a FRESH start to a new week. That means you get a NEW chance to make this week count big for your business!
To make sure you’re achieving your business goals, and attacking the tasks that will bring in more money for your business this week, we’d suggest time blocking.
At JOLT Marketing, every Monday we spend the first few hours of the day prioritizing what’s important for this week, schedule it in our calendars, and time block to make sure it actually gets done! It’s a great way to see the positive changes you’re making in your business, you’ll easily see how much (or how little) you’re actually achieving each day, and if you do your planning properly you’ll be able to really increase your productivity. Which is a very nice way of saying “work smarter not harder”….or “work less, make more!”
One important consideration for time blocking is to make sure that any activity that is income generating gets top priority in your weekly plan, and in your time blocking. Don’t fill up your calendar with Admin tasks, and other less important duties that fill up your time, but don’t actually bring in revenue.
Not sure how to time block? Here are some helpful articles that you can reference:
http://www.wikihow.com/Time-Block
http://www.lifehack.org/articles/productivity/scheduling-time-blocks.html
Like what you’re reading? Make sure you Sign up for the JOLT Marketing e-newsletter at http://joltmarketing.com/
We have tons of free sales tips, marketing nuggets and great advice that can help you grow your business like crazy in 2012.
Here’s the link again to sign up for our FREE JOLT Marketing e-newsletter: http://joltmarketing.com/
