How To Get Real Estate Investor Clients – Ingrid Interviews Don Campbell (REIN Founder)

July 10, 2013 by

Don Campbell

Don Campbell is the founder of REIN Canada (the Real Estate Investment Network Canada), where he is a Real Estate Educator, Researcher, Investor & Best-Selling Author of Real Estate Investing In Canada 2.0. Don is regularly featured in the Globe and Mail, BNN, CTV, CBC, and other respected media outlets in Canada, and donates 100% of his author royalties from all of his books directly to Habitat for Humanity.

Recently I asked Don how REALTORS® and Mortgage Brokers can get Real Estate Investor clients, and here’s what he had to say.

Q: What general advice would you give to Mortgage Brokers or REALTORS® looking for Investor clients at your events?

A: There is no question what so ever as to the answer: Stand Out! Come to a networking event with answers (not a business card collection grab). You are looking for only 1 or 2 quality long term investors as they will buy multiple properties in a chosen geographic area. Have examples of quality investment properties on your Ipad (whether they are sold or not) just to show the prospect that you know what you are talking about. For Mortgage brokers it is CRITICAL to speak the language the investors are speaking and right now that is EASE of financing not rates – how are you going to get my deal financed?

Q: What advice would you give them to meet prospects at your events?

A: #1 Dress the part. Unfortunately at networking events, people do judge a ‘book by its cover.’ #2 come prepared to build relationship – not to push/sell. Over 21 years I have witnessed the difference and the results over the long term are like night and day. Sure the push/sell works for short term – but then you have to go push/sell again in order to eat. Become the trusted port in the storm.

Q: What’s the biggest mistakes you see REALTORS and Mortgage Brokers make at your events, or with Investors in general?

A: They treat them like home-buyers when the process is 180 degrees different. They don’t learn the language, don’t understand the client’s needs and they try to talk an investor into a deal. The job of a pro is to SUPPORT the vision of the investor and help it come to fruition and to achieve a level of trust where you not only get all of their transaction, you also get quality referrals. This provides realtors and mortgage brokers an opportunity to be a real information portal.

Q: What’s your prediction for the Real Estate investment climate over the next 3 years?

A: Over the next 3 years, real estate markets are going to continue to be very regionalized. Where in some areas of the country you will enjoy strong growth while others will remain flat or drop. This provides realtors and mortgage brokers an opportunity to be a real information portal. Consumers and investors are more informed now than ever before – the real winners in the real estate professional industries will be those who can bring calmness and clarity to mixed signals. GREAT opportunity always lies in chaos and confusion.


Q: What are the big opportunities for RE investors in the next 2 years?

A: Real Estate Investors opportunities are going to be quite remarkable… however for real estate ‘speculators’ (those who only count on big value increases for their profit) the waters will be very scary. Opportunities will abound for those investors willing to do that extra 10% that others just aren’t willing to do. Successful investors will be found in those who become Geographic Specialists (knowing, understanding and investing in ONE specific region. As Warren Buffet says (and I have been very successful at) “Put all of your eggs in one basket… then watch that basket!”

Q: If you were a Realtor or Mortgage Broker right now, what would you do to appeal to investor clients?

A: Quite simply, average and below average mortgage brokers and realtors are going to struggle. Banks are aggressively pushing independent brokers by the way side (this is just beginning), realtor’s control on ‘info’ is shrinking as consumers have increasingly more options to gain market data…. what that leaves are the Realtors and Mortgage Brokers who understand that this is a business (not a profession) and that they must pay VERY close attention to what the buyers and sellers need and want RIGHT NOW in 2013 and beyond. Old models will become obsolete and new models will emerge to match these market shifts. Great realtors and brokers are already beginning their shift to get ahead of the wave – those stuck in the past will struggle. This is a business and adaptation is where survival and growth will occur.

Q: Where can Mortgage Brokers or REALTORS find out more information, and sign up to attend events?

A: A great place for Agents/Brokers to tap into the big REIN network is to get involved answering questions (and becoming the calm port in the storm) at www.myREINspace.com discussion forums.

Don R Campbell is Canada’s all-time best-selling real estate author and Senior Analyst at the Real Estate Investment Network. For more insights follow him on twitter at @donrcampbell or visit his blog page at www.DonRCampbell.com

If you enjoyed this Lead Generation Article, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


Filed Under: JOLT Marketing Blog Tagged With: , , , , , , , , , , , ,

Which Social Media Site Is Best for Real Estate Agents or Mortgage Brokers?

June 25, 2013 by

Every week at JOLT Marketing I get asked “Which Social Media Site Should I Focus On to market My Real Estate or Mortgage Business?”

“If I’m a REALTOR should I be on Twitter?”

“Is Pinterest good for Mortgage Brokers?”

“Do I need to be on all the NEW social media sites to do proper Real Estate marketing?”

“Is Vine good for Mortgage Broker Marketing?

Last week I made this short video where I let you know which social media site is the clear winner, and why it will be for years to come. As a bonus I also share the #1 secret in your social media strategy for Real Estate Agents or Mortgage Brokers that will determine if you will get leads and make money from social media.

Click Play to watch.

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

Facebook_Hashtags_Screenshot


Filed Under: JOLT Marketing Blog Tagged With: , , , , , , , , , , , , , , , , ,

Are You Choosing Fear or Success?

June 18, 2013 by

When you see mega-successful Agents and Brokers do you ever wonder how they KEEP on getting more and more successful? How are they effortlessly getting tons of new mortgage leads or real estate leads? How do they keep on getting lots of great clients? How are they making more and more money every year?

Want to know their secret?

They are choosing to be successful.

Success is a choice. A choice that’s available to everyone. But without knowing it, you may be choosing fear.

Watch this short video to find out what you’re choosing, and how to make sure you’re always choosing success.

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Screenshot


Filed Under: JOLT Marketing Blog Tagged With: , , , , , , , , , , , , , ,

The Easiest Way to Lose a Lead – Part 3

June 11, 2013 by

Today’s video focuses on online lead generation and is the final video in the 3 part series on How to Lose a Lead.

Here’s the cold, hard, truth. We all know that the vast majority of home buyers search online for properties and mortgage information way before they ever pick up the phone and call you. For the VAST majority of you, you’re not collecting these online visitors as prospects. You’re missing them altogether.

In this weeks video I share with you a secret that you can use to capture online leads and make sure that you never miss out on a prospect again.

The reality is, if you’re missing out on prospects, you’re not only getting less leads than you should be getting, you’re also making way less money than you should be.

Click the video above to Play this video and find out if you’re letting online leads slip away and what you should be doing instead.

To see Part One of this video series click here

To see Part Two of this video series click here

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

ScreenShot


Filed Under: JOLT Marketing Blog Tagged With: , , , , , , , , , , , , ,

VIDEO: The Easiest Way to Lose a Lead Part Two

May 15, 2013 by

Today’s video is Part Two of a 3 part series that focuses on one of the biggest mistakes Realtors and Mortgage Brokers make that costs them lots of business.

We all know that social media can be a great lead generator. We also know it often outranks our websites when we google our names. So what happens when someone finds you on Facebook , twitter or any other social media site? Do you make it easy for them (and collect the lead) or are you missing opportunities and losing leads.

To see Part One of this video series click here

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Picture1



Filed Under: JOLT Marketing Blog Tagged With: , , , , , , ,

VIDEO: The Easiest Way to Lose a Lead Part One

April 23, 2013 by

This weeks lead generation tip is inspired by real life, and is Part One in a 3 Part series on the Easiest Way to Lose a Lead.

Everyday I receive emails from REALTORS(R) and Mortgage Brokers, and there is one absolutely critical thing missing from most emails.

What is it?

It’s so easy I hope this video inspires you to check all email accounts from all devices right after you watch this video and then share this video on facebook!

What’s missing from most emails is a phone number where a prospect, client or referral partner can call you.

Yes, you may have a fancy nice HTML designed email signature that automatically gets added to your email when you send messages from your desktop…but what happens when you use your Blackberry or ipad? Is that signature still there? Often times it is not.

What happens when your phone number is missing is that you miss out on big opportunities for your prospects or clients to call you up and ask you questions…which of course is your golden opportunity to build a relationship, build trust and win their business (or more referrals from them!).

Watch this video to find out all the places you should have your phone number, and what the real consequence is of not having it. (Click play to watch the video).

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Screen_LeadGenTips2



Filed Under: JOLT Marketing Blog Tagged With: , , , , , , ,

Generate Leads with Permission Marketing

April 16, 2013 by

iStock_000007882234Small

Worried that you’ll come off as too “salesy” and “pushy” when you’re trying to generate Mortgage leads or Real Estate Leads? Wish that people would just come to you instead of you chasing them?

There’s a solution to all this – Permission Marketing!

Permission marketing was popularized by Seth Godin, a best selling author and Marketing Guru, and the concept is very straightforward;

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”

That’s right, when you treat prospects & clients with respect, and get their permission to stay in touch with your e-newsletter, you will in turn earn their respect, gain their attention, and build their trust.

Since you actually care about what your clients and prospects think, your consideration will be rewarded with better quality leads, better quality clients and a more enjoyable business overall.

Permission Marketing is every Honest Agents/Brokers huge (untapped) advantage. Using this strategy will get you far more loyal clients, more engaged prospects, higher end referral partners, and build a more rewarding, highly profitable business.

Here’s an example of old school “hard sell” or “interruption” marketing

You add everyone you meet to your e-newsletter:
– Many people unsubscribe
– Many mark your emails as spam
– Many prospects are turned off
– Your open rates are low
– You rarely (if ever) get a response
– You feel frustrated

And in contrast to that, here’s an example of “permission marketing”

You have a catchy & enticing opt-in (such as a free video on “The Top 10 Homebuyer mistakes that cost you thousands, and how to avoid them”) on all of your Marketing, so when someone sees it and is intrigued they add themselves to your e-newsletter:
– Your open rates are high
– You regularly receive responses
– Your prospects get to know you
– Your clients stay connected
– You build a loyal fan base
– You feel rewarded

Permission Marketing ensures that you’re building your business, staying connected, and keeping in touch with people that have expressed serious interest in working with you.

• It means you’re not bothering anyone
• It shows that you’re considerate
• It gains respect
• It builds trust

And most importantly

• It works!

Of all the REALTORS(R) and Mortgage Brokers I know that are building a rock solid, ethical, and incredibly lucrative business, they’re all using Permission Marketing to promote and grow their businesses.

If you enjoyed this Lead Generation Article, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.



Filed Under: JOLT Marketing Blog Tagged With: , , , , , , , ,

Who Is Ingrid Menninga – Founder of JOLT Marketing?

April 15, 2013 by

Ingrid Menninga Bio
Director, JOLT Marketing

(To get a print-ready copy of Ingrid’s bio click here)

JOLT_slider_mission

Ingrid has been specializing in creating mega successful Marketing campaigns for the Real Estate and Mortgage industry for over 10 years. During one of her popular marketing training and coaching programs Ingrid realized her true mission in this industry. She’s committed to putting the HEART back into the industry while helping High Integrity Agents/Brokers market themselves properly, get all the clients they want, and make awesome profits!

Ingrid’s corporate background prepared her to get awesome results for her clients. For 12 years she worked with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, where Ingrid:

• launched award winning multi-million dollar loyalty programs for Scotiabank, Kia Motors and Motorola
• increased sales for Invis’s prospecting program 76%
• launched Royal LePage Canada’s first ever social media campaign that got a 400% increase in participation over previous campaigns

Within 3 short years of leaving corporate Canada to start JOLT Marketing, Ingrid carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in leading industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

Ingrid holds a Masters Degree in Demographics from the University of Toronto/Ryerson University, and Bachelor of Arts from the University of Toronto.

Get FREE insider marketing secrets from Ingrid’ popular training programs in the E-book 5 Fast & Easy Secrets to Business explosion here: www.joltmarketing.com/5secrets

 

Ingrid in the press:

REM: How To Break All Your Sales Records in 2013

Mortgage Broker News: Mortgage Marketing 101

REM: Use Facebook to Connect With Clients

RETechTO: How To Use Social Media To Grow Your Business in 20 Minutes or Less a Day

 

Why Real Estate & Mortgages?:

Watch this short video How Real Estate & Mortgages changed Ingrid’s life: Becoming an Agent of Change

 

To get your FREE copy of “5 Fast & Easy Secrets to Business Explosion” go here: www.joltmarketing.com/5secrets

Filed Under: JOLT Marketing Blog Tagged With: , , , , ,

The #1 Reason You Don’t Have Enough Leads

February 4, 2013 by

Does your business have peaks and valleys? Do you find yourself busy one month, and then without any clients (or with much less than you would like) the next? Do you want more real estate leads and real estate sales? Do you need more mortgage leads?

If that sounds familiar, and you want a more steady flow of business, I’m happy to let you know there is an easy way for you to keep filling your business with highly motivated leads, and continuously working with clients.

But first, let’s look at the #1 reason why you don’t have enough leads.

The #1 reason why you don’t have enough leads is you’re likely busy working “in” your business, instead of working “on” your business. That means, you’ll be busy fielding calls, answering emails, doing social media updates, and setting up appointments…everything that keeps you really busy and “in” the business. It fills your time, and helps you to close any current deals…but it doesn’t get you any more leads, and when you do this, you’ll experience the “peaks and valleys” of your business. One month you’re busy, the next you’ve got nothing going on, and you’re thrilled to have even one or two (not very motivated) clients.

If you want to step out of this pattern, and want a steady stream of business, you need to also work “on” the business. This means you’re stepping outside of the daily tasks and working the big picture of your business, such as setting up a new promotional campaign, developing relationships with local media so you can get yourself some free advertising via PR, and more.

Wait, does this mean you’re just adding more to your plate and have to work extra hard? No! 2013 is all about working smart, not hard! Let me share with you a secret on how you can quickly get hundreds of new highly motivated leads, while also keeping on top of what’s “in” your business.

The fastest way to get a ton of new business is by hosting your own contest. Not just any contest, a well thought out contest that gives you a tidal wave of new business from the exact type of clients you want to attract. I’ve done tons of contests, and I’ll keep on doing them…because they always deliver great results (like 300 leads in 2 weeks), and once you’ve done one, you can just keep on doing it! (If you want to learn how to run your own contest, there’s an upcoming webinar on Lead Generation Contests here: http://www.leadswell.ca/freetraining/ )

I love contests because when you do them right, you work with partners who will donate highly coveted prizes, which means you can get prizes to give away as part of your contest, and you don’t have to pay for them!

You can also get tons of media coverage for free! Unlike expensive ad campaigns where you only see results when you pay for ad space, lead generation contests can be run without paying to get your ad in the newspaper or tv…on the contrary… you can get a ton of media coverage in the local tv, radio and newspapers, for FREE! That’s right, you’re getting in the local media, and you don’t even have to pay for ad space!

If you liked this blog post make sure you sign up for the JOLT Marketing e-newsletter below & get more great tips like this.

To your success!

Ingrid

 

 

 

 

 

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Filed Under: JOLT Marketing Blog, News Tagged With: , , , , , , , ,

How To Break All Your Sales Records in 2013

January 15, 2013 by

If you’re like most Agents, the start of a New Year means a new start, new goals and a whole new energy around your business.

But how do you convert all that into sales results?

Step One: Set one high goal for yourself… like sky-high goal. Write it on a piece of paper.

Step Two: Make sure your goals are S.M.A.R.T. goals. Originally created by George T. Doran in a 1981 issue of the magazine Management Revue, this model for setting and achieving “dream like” goals is one of the most popular and recognized ways to make sure you achieve high flying goals.

Here’s what your goals need to be to be S.M.A.R.T. goals:

Specific

This is where you step up, and make a commitment to something specific you will achieve in 2013.

A general goal would be “I’m going to increase my business in 2013”, but that’s not specific enough.

Instead set a goal such as “I’m going to make 10 prospecting calls every day, take a marketing training course so I know how to attract more prospects and close more deals,  and get a minimum of 5 new prospects in my office every month”.

Measurable

Make sure that when you set your goals you have attached a number to it such as “increase my business from 30 to 45 clients in 2013”. That way you’ll know when you’ve achieved your goal (& celebrate it), and it makes it easy to check in with yourself to see how you’re doing(there’s a tip on how to do that below).

Attainable

While this may seem like a “Can I actually do this?” section where that little nagging voice comes into your head and says your goal is crazy, that’s not it at all.

I firmly believe that you, yes “you”, can achieve goals beyond your wildest dreams. There is no actual reason why you can’t, only “limiting beliefs” that hold you back.  So toss those aside, make an outrageous goal for yourself, and then make it attainable by working back to see what you need to do to make it happen. Do you need to close 1 more deal a month in order to increase your closed deals to your dream goal? That doesn’t seem so hard does it? When you work back you put the big, scary goals  in perspective – it’s just a few more actions, and results every month, and by the end of the year, you’ll be able to look back and say “Wow, I did it!”

Realistic

Again, I want you to DREAM BIG on this one! Why, because far fetching, sky high goals are often achieved more than “easy” goals. The low goal exerts a low motivational force…and that’s not what I want for you.

I want you to stretch yourself to commit to a goal that is beyond your wildest dreams. Don’t settle for average – if you set average goals, you’ll get average results, and that is definitely not what I want for you – you deserve so much more than that!

Timely

Set a time frame for your big goal – and it’s more likely to come true. The easiest one is to set a goal for 2013. When you set a year long goal, consider setting up a reminder in your calendar for the first Tuesday of every month with a one hour time block where you can look at your progress so far this year, celebrate your success, notice what you did that worked, and make a commitment for what you would like to change.

Step Three: If you want to really boost the chances that you hit that sky-high goal for 2013 tell people about it! By verbalizing your goals you are stepping into a different space – this isn’t your “secret wish” anymore, this is your “I’m closing 45 deals this year” proclamation to the world, and it will have an extremely positive impact on your mindset, your outlook and your business success!

Step Four: Take Action! Turn that goal into a reality by doing something everyday that will get you closer to your big goal.

If you enjoyed this article, make sure you sign up to get more just like this in our e-newsletter below.

 

 

To your success,
Ingrid

Referred to as “The No Nonsense Marketing Maven,” Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold! Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits. After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects,Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

Filed Under: JOLT Marketing Blog, News Tagged With: , , , , , , , , ,
«Older Posts
Newer Posts»