VIDEO: How To Make More, Do Less

Are you feeling stretched thin? Like you’re pulled in a million different directions and you can’t possibly do what you need to do right now, never mind stuff that will get you business in the future?

If you’re nodding your head in agreement I’ve got some great news for you.

You don’t have to work this hard. You’re probably working much harder than you need to, and by doing a million different things, you’re actually working against yourself. That’s right…the more different things you add on to your plate, the less successful they will all be.

Not because you’re doing them poorly, but likely because you’re not creating the momentum you need with each activity.

And when you don’t have momentum, you have a stop and start, and stop and start pattern in your business that takes a ton of time, energy, money, frustration and stress.

Not ideal, right?

But there’s a solution. There’s a really easy way to do less and make more money.

It’s called leverage, and in this short video I give you a simple recipe for how you can stop sabotaging your own success and finally start getting awesome results from your efforts.

If you LOVE the 10 different ways to use one marketing idea you’ll definitely love the 101 Free & Easy Ways to Market Your Business training program. To find out how you can start wasting $ on marketing that doesn’t work, and start becoming a marketing magician by only using high quality marketing tactics that work incredibly well & convert like crazy, click here.

Leverage is something I teach extensively to my premier coaching clients…and they’re getting incredible results. After a short period they’re finally able to reclaim their life, their free time, hire Admin help, and see high quality deals roll in. If you’re ready for a Quantum Leap in your Business and want to know more about our Premier Coaching Program, email info @ joltmarketing.com

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

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How To Get Real Estate Investor Clients – Ingrid Interviews Don Campbell (REIN Founder)

Don Campbell

Don Campbell is the founder of REIN Canada (the Real Estate Investment Network Canada), where he is a Real Estate Educator, Researcher, Investor & Best-Selling Author of Real Estate Investing In Canada 2.0. Don is regularly featured in the Globe and Mail, BNN, CTV, CBC, and other respected media outlets in Canada, and donates 100% of his author royalties from all of his books directly to Habitat for Humanity.

Recently I asked Don how REALTORS® and Mortgage Brokers can get Real Estate Investor clients, and here’s what he had to say.

Q: What general advice would you give to Mortgage Brokers or REALTORS® looking for Investor clients at your events?

A: There is no question what so ever as to the answer: Stand Out! Come to a networking event with answers (not a business card collection grab). You are looking for only 1 or 2 quality long term investors as they will buy multiple properties in a chosen geographic area. Have examples of quality investment properties on your Ipad (whether they are sold or not) just to show the prospect that you know what you are talking about. For Mortgage brokers it is CRITICAL to speak the language the investors are speaking and right now that is EASE of financing not rates – how are you going to get my deal financed?

Q: What advice would you give them to meet prospects at your events?

A: #1 Dress the part. Unfortunately at networking events, people do judge a ‘book by its cover.’ #2 come prepared to build relationship – not to push/sell. Over 21 years I have witnessed the difference and the results over the long term are like night and day. Sure the push/sell works for short term – but then you have to go push/sell again in order to eat. Become the trusted port in the storm.

Q: What’s the biggest mistakes you see REALTORS and Mortgage Brokers make at your events, or with Investors in general?

A: They treat them like home-buyers when the process is 180 degrees different. They don’t learn the language, don’t understand the client’s needs and they try to talk an investor into a deal. The job of a pro is to SUPPORT the vision of the investor and help it come to fruition and to achieve a level of trust where you not only get all of their transaction, you also get quality referrals. This provides realtors and mortgage brokers an opportunity to be a real information portal.

Q: What’s your prediction for the Real Estate investment climate over the next 3 years?

A: Over the next 3 years, real estate markets are going to continue to be very regionalized. Where in some areas of the country you will enjoy strong growth while others will remain flat or drop. This provides realtors and mortgage brokers an opportunity to be a real information portal. Consumers and investors are more informed now than ever before – the real winners in the real estate professional industries will be those who can bring calmness and clarity to mixed signals. GREAT opportunity always lies in chaos and confusion.


Q: What are the big opportunities for RE investors in the next 2 years?

A: Real Estate Investors opportunities are going to be quite remarkable… however for real estate ‘speculators’ (those who only count on big value increases for their profit) the waters will be very scary. Opportunities will abound for those investors willing to do that extra 10% that others just aren’t willing to do. Successful investors will be found in those who become Geographic Specialists (knowing, understanding and investing in ONE specific region. As Warren Buffet says (and I have been very successful at) “Put all of your eggs in one basket… then watch that basket!”

Q: If you were a Realtor or Mortgage Broker right now, what would you do to appeal to investor clients?

A: Quite simply, average and below average mortgage brokers and realtors are going to struggle. Banks are aggressively pushing independent brokers by the way side (this is just beginning), realtor’s control on ‘info’ is shrinking as consumers have increasingly more options to gain market data…. what that leaves are the Realtors and Mortgage Brokers who understand that this is a business (not a profession) and that they must pay VERY close attention to what the buyers and sellers need and want RIGHT NOW in 2013 and beyond. Old models will become obsolete and new models will emerge to match these market shifts. Great realtors and brokers are already beginning their shift to get ahead of the wave – those stuck in the past will struggle. This is a business and adaptation is where survival and growth will occur.

Q: Where can Mortgage Brokers or REALTORS find out more information, and sign up to attend events?

A: A great place for Agents/Brokers to tap into the big REIN network is to get involved answering questions (and becoming the calm port in the storm) at www.myREINspace.com discussion forums.

Don R Campbell is Canada’s all-time best-selling real estate author and Senior Analyst at the Real Estate Investment Network. For more insights follow him on twitter at @donrcampbell or visit his blog page at www.DonRCampbell.com

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


Which Social Media Site Is Best for Real Estate Agents or Mortgage Brokers?

Every week at JOLT Marketing I get asked “Which Social Media Site Should I Focus On to market My Real Estate or Mortgage Business?”

“If I’m a REALTOR should I be on Twitter?”

“Is Pinterest good for Mortgage Brokers?”

“Do I need to be on all the NEW social media sites to do proper Real Estate marketing?”

“Is Vine good for Mortgage Broker Marketing?

Last week I made this short video where I let you know which social media site is the clear winner, and why it will be for years to come. As a bonus I also share the #1 secret in your social media strategy for Real Estate Agents or Mortgage Brokers that will determine if you will get leads and make money from social media.

Click Play to watch.

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

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Are You Choosing Fear or Success?

When you see mega-successful Agents and Brokers do you ever wonder how they KEEP on getting more and more successful? How are they effortlessly getting tons of new mortgage leads or real estate leads? How do they keep on getting lots of great clients? How are they making more and more money every year?

Want to know their secret?

They are choosing to be successful.

Success is a choice. A choice that’s available to everyone. But without knowing it, you may be choosing fear.

Watch this short video to find out what you’re choosing, and how to make sure you’re always choosing success.

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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The Easiest Way to Lose a Lead – Part 3

Today’s video focuses on online lead generation and is the final video in the 3 part series on How to Lose a Lead.

Here’s the cold, hard, truth. We all know that the vast majority of home buyers search online for properties and mortgage information way before they ever pick up the phone and call you. For the VAST majority of you, you’re not collecting these online visitors as prospects. You’re missing them altogether.

In this weeks video I share with you a secret that you can use to capture online leads and make sure that you never miss out on a prospect again.

The reality is, if you’re missing out on prospects, you’re not only getting less leads than you should be getting, you’re also making way less money than you should be.

Click the video above to Play this video and find out if you’re letting online leads slip away and what you should be doing instead.

To see Part One of this video series click here

To see Part Two of this video series click here

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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VIDEO: The Easiest Way to Lose a Lead Part Two

Today’s video is Part Two of a 3 part series that focuses on one of the biggest mistakes Realtors and Mortgage Brokers make that costs them lots of business.

We all know that social media can be a great lead generator. We also know it often outranks our websites when we google our names. So what happens when someone finds you on Facebook , twitter or any other social media site? Do you make it easy for them (and collect the lead) or are you missing opportunities and losing leads.

To see Part One of this video series click here

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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VIDEO: The Easiest Way to Lose a Lead Part One

This weeks lead generation tip is inspired by real life, and is Part One in a 3 Part series on the Easiest Way to Lose a Lead.

Everyday I receive emails from REALTORS(R) and Mortgage Brokers, and there is one absolutely critical thing missing from most emails.

What is it?

It’s so easy I hope this video inspires you to check all email accounts from all devices right after you watch this video and then share this video on facebook!

What’s missing from most emails is a phone number where a prospect, client or referral partner can call you.

Yes, you may have a fancy nice HTML designed email signature that automatically gets added to your email when you send messages from your desktop…but what happens when you use your Blackberry or ipad? Is that signature still there? Often times it is not.

What happens when your phone number is missing is that you miss out on big opportunities for your prospects or clients to call you up and ask you questions…which of course is your golden opportunity to build a relationship, build trust and win their business (or more referrals from them!).

Watch this video to find out all the places you should have your phone number, and what the real consequence is of not having it. (Click play to watch the video).

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.

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Generate Leads with Permission Marketing

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Worried that you’ll come off as too “salesy” and “pushy” when you’re trying to generate Mortgage leads or Real Estate Leads? Wish that people would just come to you instead of you chasing them?

There’s a solution to all this – Permission Marketing!

Permission marketing was popularized by Seth Godin, a best selling author and Marketing Guru, and the concept is very straightforward;

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”

That’s right, when you treat prospects & clients with respect, and get their permission to stay in touch with your e-newsletter, you will in turn earn their respect, gain their attention, and build their trust.

Since you actually care about what your clients and prospects think, your consideration will be rewarded with better quality leads, better quality clients and a more enjoyable business overall.

Permission Marketing is every Honest Agents/Brokers huge (untapped) advantage. Using this strategy will get you far more loyal clients, more engaged prospects, higher end referral partners, and build a more rewarding, highly profitable business.

Here’s an example of old school “hard sell” or “interruption” marketing

You add everyone you meet to your e-newsletter:
– Many people unsubscribe
– Many mark your emails as spam
– Many prospects are turned off
– Your open rates are low
– You rarely (if ever) get a response
– You feel frustrated

And in contrast to that, here’s an example of “permission marketing”

You have a catchy & enticing opt-in (such as a free video on “The Top 10 Homebuyer mistakes that cost you thousands, and how to avoid them”) on all of your Marketing, so when someone sees it and is intrigued they add themselves to your e-newsletter:
– Your open rates are high
– You regularly receive responses
– Your prospects get to know you
– Your clients stay connected
– You build a loyal fan base
– You feel rewarded

Permission Marketing ensures that you’re building your business, staying connected, and keeping in touch with people that have expressed serious interest in working with you.

• It means you’re not bothering anyone
• It shows that you’re considerate
• It gains respect
• It builds trust

And most importantly

• It works!

Of all the REALTORS(R) and Mortgage Brokers I know that are building a rock solid, ethical, and incredibly lucrative business, they’re all using Permission Marketing to promote and grow their businesses.

If you enjoyed this Lead Generation Article, make sure you sign up for more Lead Generation Tips & Tricks here:

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga has xray vision for carving out marketing opportunities and the creativity to convert them into gold!

Ingrid delivers high impact, low cost, customized marketing strategies for turbo-charging entrepreneurs and small business owners to great profits.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 3 short years after starting JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands such as Slavens Real Estate, GWL Realty Advisors, Mortgage Architects, Dominion Lending Centres, and Oriana Financial, to the tune of delivering a 250% increase in sales and participation on average. Having achieved high accolades for skyrocketing sales for countless companies, Sales Agents and budding Entrepreneurs with high profit marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals such as Canada’s Real Estate Magazine – REM, at speaking engagements for RE-Bar Camps and InMan’s Agent ReBoot, and in Sales Seminars for industry organizations such as IMBA (Independent Mortgage Brokers Association of Ontario) and other leading industry organizations.



Who Is Ingrid Menninga – Founder of JOLT Marketing?

Ingrid Menninga Bio
Director, JOLT Marketing

(To get a print-ready copy of Ingrid’s bio click here)

JOLT_slider_mission

Ingrid has been specializing in creating mega successful Marketing campaigns for the Real Estate and Mortgage industry for over 10 years. During one of her popular marketing training and coaching programs Ingrid realized her true mission in this industry. She’s committed to putting the HEART back into the industry while helping High Integrity Agents/Brokers market themselves properly, get all the clients they want, and make awesome profits!

Ingrid’s corporate background prepared her to get awesome results for her clients. For 12 years she worked with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, where Ingrid:

• launched award winning multi-million dollar loyalty programs for Scotiabank, Kia Motors and Motorola
• increased sales for Invis’s prospecting program 76%
• launched Royal LePage Canada’s first ever social media campaign that got a 400% increase in participation over previous campaigns

Within 3 short years of leaving corporate Canada to start JOLT Marketing, Ingrid carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in leading industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).

Ingrid holds a Masters Degree in Demographics from the University of Toronto/Ryerson University, and Bachelor of Arts from the University of Toronto.

Get FREE insider marketing secrets from Ingrid’ popular training programs in the E-book 5 Fast & Easy Secrets to Business explosion here: www.joltmarketing.com/5secrets

 

Ingrid in the press:

REM: How To Break All Your Sales Records in 2013

Mortgage Broker News: Mortgage Marketing 101

REM: Use Facebook to Connect With Clients

RETechTO: How To Use Social Media To Grow Your Business in 20 Minutes or Less a Day

 

Why Real Estate & Mortgages?:

Watch this short video How Real Estate & Mortgages changed Ingrid’s life: Becoming an Agent of Change

 

To get your FREE copy of “5 Fast & Easy Secrets to Business Explosion” go here: www.joltmarketing.com/5secrets

Are you an Agent of Change?

As a REALTOR or Mortgage Broker, you are changing people’s lives everyday, more than you know.

Watch this short video to find out

– the huge impact you really do have on people’s lives

– why we’re on the wrong path now, and what we can do about it

– your MASSIVE untapped potential to make big changes in people’s lives, make a great living, and feel awesome about what you’re doing

– how you are an Agent of Change

If you enjoyed this Lead Generation Article and Video, make sure you sign up for more Lead Generation Tips & Tricks here:

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).