Meet JOLT Marketing at these Events

April looks to busy month for JOLT Marketing! Here’s where you can find us:

April 1: Presenting at Invis/Mortgage Intelligence Professional Development Day in Vancouver, BC
April 2: Presenting at Invis/Mortgage Intelligence Professional Development Day in Victoria, BC
April 3: Presenting at Invis/Mortgage Intelligence Professional Development Day in Kelowna, BC
April 8: At the Agent ReBoot pre-party. All REALTORS going to InMan’s Agent ReBoot Conference welcome. Get your free ticket here: http://goo.gl/qaLi4X

April 9: Ingrid will be speaking on a panel for Millenial Marketing at InMan’s Agent ReBoot Conference: Get a 20% discount off your ticket here: https://register.inman.com/shop/oRniO1

April 10: Presenting at Invis/Mortgage Intelligence Professional Development Day in Ottawa, ON
April 15: Presenting at Invis/Mortgage Intelligence Professional Development Day in Vaughan, ON
April 25: Ingrid will be speaking at the Condo Network
April 28: Presenting at Invis/Mortgage Intelligence Professional Development Day in Edmonton, AB
April 29: Presenting at Invis/Mortgage Intelligence Professional Development Day in Calgary, AB
April 30: Presenting at Invis/Mortgage Intelligence Professional Development Day in Regina, SK
May 1: Presenting at Invis/Mortgage Intelligence Professional Development Day in Winnipeg, MB

CONTROVERSIAL: Why Social Media May Actually Be Costing You Sales

SocialMediaWillHurtYourBiz
Last week I was doing a social media training session at the Brampton Real Estate Board for Johnson and Associates Realty. It was a great session; about 25+ highly engaged REALTORS ready to learn on the “hot”,”new”,”can’t be missed” Social Media Trends for 2014. I shared free & easy to implement strategies, what’s changing this year, how to generate leads using social media, what sites to focus on and much more.

And then I asked a question I’ve never asked before.

I asked “How many of you are planning on using social media as the main way to grow your business this year?”

Almost everyone raised their hands.

Then I asked “How many of you have a real hunger for technology?”

Half the room raised their hands.

Then I asked “How many of you consider yourselves to be “tech savvy”"?

The same amount of people raised their hands.

And then I asked “What WordPress theme are you using”…

And everyone except 2 Agents asked “What’s that?” (WordPress is a blogging platform that everyone can easily do, but to master it and actually get results from your efforts including knowing which theme to select, which keywords to use (and updating them often), selecting the right plugins for your theme and more, you’ll have to spend a huge amount of time. At that point, it’s almost like you’re a Social Media Expert, who happens to be focused on Real Estate or Mortgages).

Now, the reason I’m telling you this story is because I think in a lot of ways, the importance of social media may have been overstated to you.

And by the way, I LOVE social media…so I’m not telling you this because I don’t like it, or don’t understand it, or haven’t seen results from it. The reason I’m telling you this is because I see so many Agents and Brokers forgetting about what actually gets them paid, because they’re ditching tried, true and tested ways to prospect, get more clients and make more money for the new “shiny object” of social media (which isn’t new anymore, but there’s still lots of you getting on board now).

Or, because you’ve attended lots of training sessions or webinars that have told you how you must be on social media, you’ve decided to focus your energy here. So you learned how to use Facebook, or Twitter or Linkedin, or Youtube videos. (You may have even taken one of our JOLT Marketing courses on this subject). And for many of you, you start to spend a huge amount of your working hours doing social media activities.

Now, that’s not a bad thing, and I certainly don’t want you to have any regrets, but let’s be 100% clear. Social Media is the long, winding road to getting new business and referral business.

If you need new business RIGHT NOW, I would not bet on social media.It will hurt your business sooner than it will help it. The reason I say this is because on social media it’s not appropriate to “sell”. It actually doesn’t work. Yes, you can work on building your reputation, or staying in touch with past clients, or staying top of mind with prospects. But when it comes to actually “selling”, as in getting paid nicely for your work in the next few weeks/months, social media is not where I would spend my energy. And I can say this with 100% confidence, because we have a roster of consulting clients that we help to make sales right now, and social media is always one of the weakest performers for our ad spend. Focusing on what I mention below we’ve sold 7 condos in 1 day, sold 300% more mortgage insurance in 5 months than a company had done in a full year, sold 17 condos at an event, and much more.

So instead of focusing on social media, here’s what I would focus on:

1. I would make sure you have a solid prospecting database. These are not random emails, or phone numbers on sticky notes. These are full details including first name, last name, email, phone number, mailing address, how they heard about you, when they’re looking to move, what their price range is, and special notes about if they have children, or love pets, or any conversation pieces. ***Everyone on your prospecting list must have given you permission to email them, so either use an email system with opt-in forms (We love using Aweber Email Marketing for this), or have all your prospects send you a note in writing giving permission to email market to them.

2. I would make sure you have a solid client database. Again, these are not random emails, or phone numbers on sticky notes. These are full client details including first name, last name, email, phone number, mailing address, how they heard about you, when they moved, what their price range is, any referrals they sent your way, and special notes about if they have children, or love pets, or any conversation pieces. This is a pretty basic database, and if you want you could make it a lot more complicated, but let’s just start here.

3. I would hone AND USE your sales and marketing skills. You need to really know how to market yourself so you’re collecting loads of new leads weekly, and you really need to know how to sell properly including how to handle objections, different closing strategies, and how to rescue deals that seem to be falling apart. If you want to learn how to sell there are lots of trainers that would love to work with you. I’ve heard great things about Chris Leader, Tom Ferry, and Brian Buffini. If you want to know how to market yourself properly I recommend you join our “5 Steps to More Leads and Big M.O.N.E.Y.” training program here.

If you’re not sure if you should focus on sales training or marketing training, here’s a super simple way to figure it out. If you get tons of leads, but have a hard time converting them; you need sales training. If you’re great at closing any leads you get, but you just don’t have enough leads; you need marketing training.

THEN I WOULD DO THIS:

FIRST: I would pick up the phone. Call referral partners, call past clients, call recently closed clients and see if anyone they know may also be in need of your services.


SECOND: I would email my database.
To my past clients I would email them the shortest, easiest and best way to drum up new business by simply writing
“Hi (First Name),
Do you know anyone that may need my services in the next 3 months?”
Thanks,
(Your Name)

To your prospecting list I would email:
“Hi (First Name),
Are you still looking to buy a house?
Thanks,
(Your Name)

THIRD: I would share articles from trusted media sources on social media. It’s the “easy” way to do social media. You’re updating your contacts about important news related to real estate and mortgages, and you don’t actually have to create it! Make sure when you do this, that you set some serious guidelines on how much time you spend doing this. Otherwise you can spend hours and hours doing this, and that will actually be costing you hundreds, if not thousands, of dollars. (We have a new “Done for You” Social Media service where we can do your high quality social media for you. If you’re interested, I share how to get a 14 Day FREE trial at the end of this article).

FOURTH: I would host an event. This could be a client appreciation party where your clients are invited, and you request they bring someone who may need your services in the next 3-6 months, this could be a “First Time Homebuyers” seminar, or an “Investors” workshop. Whatever theme you decide on here’s what you need to do:
* create an account and set up your event details on Eventbrite
* email invitations to your prospecting and client database(that’s why your prospecting & client database is critical – you can do this in less than one hour if you have your contacts in a proper database and email system)
* call your referral sources and invite them, and see if they have any clients that would also want to attend
* call to invite your VIP clients that have referred great clients to you in the past
* consider “renting” email lists for local media so they can send an email and invite people on your behalf
* you can also post your event on social media (but notice how this is used to enhance your marketing…its not your ENTIRE marketing plan)
* be a generous host, provide quality drinks and snacks, give everyone name tags, choose a nice venue
* give a 30-45 minute talk that educates your audience
* spend the last 10 minutes of your talk explaining what you do, how you help your clients, and share client success stories
* at the end of your talk, invite people to arrange a meeting with you. Make sure you have pre-printed “Meeting Request” sheets for everyone that captures their first and last name, email, phone number, mailing address, and their top 3 choices of times to meet with you. Hand out pens with your sheets, and actually spend 5 minutes and say “Write your first name here”, “Now write your last name here”. Go through the entire sheet with them. Get a helper to collect and review all sheets for you, to make sure they’re completed fully.
* if you’ve done a good job in your talk, about 10% – 50% of the room could become your clients next week.

FIFTH: I would send a monthly e-newsletter to clients and prospects. You can also do a monthly printed newsletter. There’s no easier way to make easy, fast and fun money in this business than with getting repeat and referral business. So stay in touch with your clients, make them feel valued, and show them that you want to help them long term, by staying in touch long term. Not having an email or newsletter that you regularly send is like raising your hand and saying “Yes, I would LOVE to create a hard, stressful business where I spend all my time chasing new leads. I want to do business the hard way!” In other words, not communicating with your clients regularly is like business drudgery.

The reason I’m explaining in such great detail about what to do, and what’s important is this: I SEE TONS OF AGENTS AND BROKERS BETTING THE FARM ON SOCIAL MEDIA, AND FORGETTING TO ACTUALLY SELL!

The bottom line is, you get paid to “sell”, right? So, if you don’t sell, you don’t get paid, right?

If you’re saying yes, that means the focus of your energy should be on selling! And if I were you I would focus on the easy, fast and fun way to grow a business (following the steps mentioned above), instead of the long, winding road that social media provides.

One of the best pieces of advice I ever received was from Kevan Cochran, who was one of the top sales leaders for Richard Robbins, and now helps Dominion Lending Canada recruit Mortgage Brokers. Kevan is an incredibly successful at prospecting, and he told me “The best way to market is to pick up the phone. You can do email marketing, you can buy ads, you can do social media, but nothing will get you new sales faster than picking up the phone! Use the phone to get the meeting, then use the meeting to close the deal.”

Here’s the real deal: I LOVE social media, it has TOTALLY changed my business, and worked amazingly well at helping me promote. But, just like you, the focus must be on sales. If you get distracted…expect your business to slow down…as in you’ll make less money$$$.

If you’re reading this and thinking, well, I guess I won’t do any social media updates any more, I don’t recommend that either. Why? Because when your name is passed around as a referral one of the first things that happens is your new lead will Google your name. When they Google your name, your Social Media profiles will often appear first and if your prospect likes what they see…they’ll call you. If they don’t like what they see, such as a profile that hasn’t been updated in months, it will create a negative impression and chances are high you will lose your lead.

So you need to DO social media, but you don’t need to make it your entire marketing strategy. It really supports whatever else you’ve got going on.

If you’re finding it difficult to manage your social media, and build your databases, and call clients, consider outsourcing some of your tasks, including your social media.

If you are interested, I’d like to invite you to get a 14 Day FREE Trial of our new “Done for You Social Media” program.

Here’s how it works:

* Our Community Manager finds, screens and posts REALTOR and Mortgage Broker approved content to our system. These articles are coming from trusted media sources like The Globe and Mail, National Post, Moneyville and much more.

* Then our system randomizes the content (so everyone gets different posts on different days) and updates your social media profiles based on your preferences.

* Updates are made to your Facebook, Twitter and Linkedin profiles for you.

* You can also continue to post any personal content you like.

If you’re interested in trying it out, sign up for a 14 day FREE trial now. Just note, our sytem works likes Netflix; you sign up for a free trial in full (including leaving your credit card details) and if you don’t like it you email us to cancel. If you do like it, you don’t have to do anything, you just continue having us do your social media for you, so you can focus on building your business the easy, fast and fun way!

To get a 14 Day FREE Trial of our REAL ESTATE BULLETIN go here: http://realestatebulletin.ca/registration

To get a 14 Day FREE Trial of our MORTGAGE BULLETIN go here: http://mortgagebulletin.ca/registration

To your success,
Ingrid Menninga

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


*Image from rebelbookchicks.com

Want Free Social Media Training? Join here

SMGirl_LoResOn Tuesday, March 18th at 1pm EST I’m hosting a special training on “Social Media 411: How to get more likes, follows and comments


    During this webinar you will learn:

* why social media is CRITICAL to getting more referral business

* 3 simple things you can do to get more likes on your Facebook page

* how to increase your twitter following

* how to get more comments on your posts (including, the big, bad reason why you may not be getting any comments at all!)

* how much time you should be spending on social media (and a super easy way to figure out if you’re totally wasting your most valuable resource!)

* a LIVE “ask anything” Q & A!


Go here register for the free training: http://bit.ly/1qzUq4A

We’ve put one hour as our time limit, but I know there will be lots of questions, so we’ll stay for a bit longer for those who want extra support!

We will be making a recording, but the only way to get your questions answered is to join our LIVE webinar on Tuesday at 1pm EST.

Click here to register: http://bit.ly/1qzUq4A


To your success,

Ingrid_LoRes

Ingrid Menninga

Founder, JOLT Marketing

P.S. If you know someone else who would benefit from some free social media training, please feel free to extend the invite to join us by registering here: http://bit.ly/1qzUq4A

P.P.S. I only have 250 spots for this webinar, so sign up quickly if you want to guarantee yourself a seat at this free training.

3 Things Successful Agents & Brokers Do FIRST Thing in the Morning

iStock_000007882234Small

With this never-ending winter we’re having, it’s WAY to easy to fall into the winter blues.

Since I’m originally from Vancouver Island, BC, where the winters are mild, this past winter in Ontario has been a doozy! Yet, I’m feeling INCREDIBLE!

I have tons of energy, lots of optimism, and have pushed myself hard to do lots of “scary” things that I would normally never attempt mid winter(the things you need to do to reach greater heights in the business).

I’d like to say I just “stumbled” into this new found winter confidence. But that’s not true. The reality is, I studied the habits of really successful people, including top Real Estate Agents and Mortgage Brokers, and incorporated some of these to see if they really work. The answer is, YES, they do!

Here are the top 3 tips to feel awesome, be super productive, and GROW your business this winter:

1. Exercise first thing in the morning.

You don’t need to be a morning person to make this success habit your own. You just need to wake up a few minutes before you normally would, and get moving.

You can go for a quick run outside, hit a morning class at the gym, have a personal trainer come to you, or even watch Youtube videos at home with quick workouts.

By adding a morning routine to your day, you’ll have tons more energy, make better food choices, and have a whole better attitude for the day. All these things combined make you prospect more, serve your clients better, and have that extra JOLT of energy to push your career to new heights.

2. Set your intention for the day.

This may sound super “fluffy”, but if you start your day asking yourself “What do I want to have happened by the end of the day?”, and then go out and make it happen, you’ll be miles ahead of just letting your day happen to you.

Some popular intentions to set are:

  • number of prospecting calls you’ll have made by the end of the day
  • number of past clients you will call by the end of the day
  • making lunch appointments with a new referral partner every Friday
  • planning a new lead generation campaign

Once you nail down this habit, you can take it a step further, and before doing any activity ask yourself, “What do I want to have happen at the end of this?”. When you do this you’ll be making sure that everything you do is helping your business (and you’re not wasting your time). You’ll also know exactly what you want, so you can go and get it, instead of just leaving it up in the air.

3. Staying disconnected until you are ready to focus on work.

If you’re reading your email, updating social media, answering your phone, or checking voicemail first thing in the morning, you may be doing yourself a BIG dis-service. While you may feel like you’re getting ahead, chances are that you could be putting yourself in “reactive” mode first thing in the morning, instead of making yourself the boss of the day.

If you happen to be getting complaints first thing in the morning, it cheats you of the ability to set your day how you want, and then deal with any problems with a balanced attitude once you’re ready.

Of course, if there’s an emergency, you’ll need to deal with it, but in all other cases, it’s best that you set your day up how you want, instead of letting others dictate how your day unfolds.

If you look at all 3 of these habits, there’s a MAJOR theme behind them. To be a mega success, you need to decide what you want, and then go out and make it happen!

If you enjoyed this Lead Generation Article or Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


VIDEO: 2014 Social Media Trends

RETechToolsTO

Yesterday I was on a Toronto Real Estate Board Young Professional’s panel discussing social media and digital trends for 2014 with Matt Slutsky from Buzz Buzz Home, Arti Patel from Google and moderated by the lovely Shannon Kelly from TREB (Toronto Real Estate Board). I was in some fine company, those are some really heavy hitters!

Our panel and questions lasted about an hour, and there’s some great information on the online and social world that you’re not going to want to be left behind on!

We talked about:

* 2014 Social Media Trends
* Biggest Mistakes Agents and Brokers are making
* If Video will Kill Blogging and Podcasts
* How to Measure Social Media
* How your strategy dictates what you should do (and why you need a social media strategy)


(Click here to play the video)

If you enjoyed this Lead Generation Article or Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


Your Fortune is in Your Follow up (And How you can Lose Thousand$$$ if you don’t do this)

couple on sofa

Do you want prospects to call you when they’re ready…like REALLY ready… to work with you (instead of when they’re sort of fence-sitting thinking about it, only to eventually decide they’re going to wait until the timing is better)?

Do you want to be able to focus most of your time and energy on hot prospects who are ready to buy and need your help now?

If you’re saying yes, listen up.

Recently I had a call with a REALTOR(R) who was telling me that he was great at dealing with prospects that called him and were ready to buy right now. For the others he would follow up a bit…and then if they hadn’t taken action within a month, he would lose touch.

Not because he didn’t like them. Not because he didn’t want their future business.

But because he was busy working with other prospects who seemed like they were more ready.

And it seems that’s a pretty common habit amongst REALTORS(R) and Mortgage Brokers.

FollowUpTimes_FB

What I’m seeing in this Facebook thread is the most Agents are all hot to get in touch with prospects at the beginning…and then after a few follow ups with no serious response…the Agent will lose touch and chase the next piece of business.

Now, I’m not saying you shouldn’t focus your efforts on people that are ready to buy or sell now.

What I’m saying is this only works if you have an automated follow up system for those fence sitters that are interested in working with you… but aren’t ready right now.

According to NAR (National Association of REALTORS), 85% of buyers will buy within 18 months of starting their research into homes and mortgages. That means if you have 20 prospects who call you in the Fall 2013 market, 16 of those prospects will have bought or sold by the the Spring 2015. If every season you get around 20 calls, within one year that’s 80 prospects. Within 18 months 64 of those prospects will have bought or sold. Let’s say that you would make $3,000 from each of these clients. Over 18 months that’s $192,000.00. That’s a lot of business.

And the trick to making those prospects your clients is your follow up plan.

Continuous, regular, information rich follow ups that will occasionally ask direct questions that get your prospects to respond, get in touch, and view you as their #1 resource center for information.

Just like Wayne Gretzky says, “You miss 100% of the shots you don’t take”. In the lead generation world that means you lose 100% of the leads you don’t capture and follow up with.

At this point most Agents and Brokers will say “Oh, I have a newsletter that I send out once a quarter”, or “I have an e-blast from my company”. If you do, that’s a great starting point. If you don’t…it’s time to get on it.

But if you really want to pick up your results, build loyalty, and get awesome clients that are committed to working with you only…you need to send out your own personal, custom emails as a supplement to your company’s. Otherwise your prospects may be on 2 Agents or Brokers lists, and receive exactly the same thing. In this case, who will stand out? The one who supplements their company’s emails with their own content.

So what’s your take away for today? Your Fortune is in your Follow up.

If you enjoyed this Lead Generation Article or Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


VIDEO: Ingrid Interviews Calum Ross on How He Changed his Business After He Found His Target Market

Recently we interviewed Calum Ross, one of Canada’s top Mortgage Brokers, on how he “got inside the minds of his target market” early on in his career to make sure his style, marketing, and knowledge would make him the only choice for his ideal clients.

Highlights include:
* what he did as soon as he found his target market
* why his target market matters to him
* what he’s doing that few others are doing & why it’s important
* where the gap in the Mortgage industry is
* how Brokers can fill this gap and find greater success
* what his “knowledge accumulation” plan is and how it gets him more clients
* how much time he spent understanding his clients perspective vs. understanding mortgage options for them

Click the image above to play.

Screenshot_Calum

If you enjoyed this Lead Generation Article or Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


GLOBAL News Interviews Ingrid on Sales Incentives from REALTORS and Real Estate Developers

Yesterday our very own Ingrid Menninga was interviewed again by Global News about Real Estate Marketing. This time the news team wanted to know about Sales Incentives offered by REALTORS and Real Estate Developers as a way to lure in potential buyers. Click play to watch the embedded video below.

 

GlobalNews_10_2013_2

 

TORONTO – Kylemore Communities’ Patrick O’Hanlon says his company is offering a $35,000 voucher towards a BMW with the purchase of a condominium in his Markham community.

“We wanted to bring people in and show them that this is different than a regular condominium,” said O’Hanlon.

Located at Major Mackenzie Drive East and Warden Avenue, northeast of downtown Toronto, The 6th at Angus Glen is advertised as a “luxurious resort community” with amenities like a golf course, fitness room and whirlpool.

“You don’t need an upgrade here, so what else would you need? Something to park on the P1 level that you can take out and say, ‘I live at the sixth,’” he explained.

Another eye-catching realtor ad offers a free 2013 Honda Civic when you buy or sell a home for $2 million or more, a free 2013 Nissan Versa if you’re in the $1.2 to 1.99 million range, a $7,000 Yorkdale Mall shopping spree from $600,000 to $1.19 million or a $3,000 Apple Store gift card for those from $300,000 to $599,000.

Real estate marketing expert Ingrid Menninga believes these incentives are effective as attention-grabbers and differentiators.

“Typically what happens is when people buy real estate, there are many other purchases that go along with that in the tens of thousands of dollars,” she said. “So it’s a smart move for the developer to think ahead of time what people are doing and offer that as an incentive.”

Menninga, director at Jolt Marketing, notes incentives are nothing new in and of themselves, pointing to the Liberty Village condo boom around 2006, in the area along King Street west of Toronto’s downtown core.

“You would get free parking…when you bought a unit, and it was really just reflective of the area starting to grow,” she said. “They wanted to attract attention here and it worked.”

While the condo market cooled in September with prices slipping 3.7 per cent in downtown Toronto and 1.8 per cent in the suburbs, market analyst Jason Mercer said when you look at the same type and quality of condominium apartment from one month to the next, it’s a different story.

“If you look at our benchmark price…you actually see pricing up by about 2 per cent,” said Mercer, Senior Manager of Market Analysis at the Toronto Real Estate Board. “So the story with pricing over the last few months has been somewhat of a flat-line trend: some months up, some months down on a year-over-year basis.”

Mercer said overall, condo pricing has held up “quite well” given the added supply, and he’s seen an acceleration of condo apartment sales growth moving from summer into fall.

“There’s still quite a lot of households who are looking to get into that ownership market and are looking at that condominium apartment segment.”

Story Originally Published by Shaw Media, 2013

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


GLOBAL NEWS Interviews Ingrid Menninga on Generating Leads & Building Buzz

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Yesterday Global News called on Ingrid Menninga to get a Lead Generation Experts opinion on a new Real Estate Marketing tactic to generate leads and build buzz for Real Estate listings BEFORE they hit the market. As it turns out JOLT Marketing client Matt Elkind was also interviewed for the same segment!

Click the image below to play the video clip:

 

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To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).


How to Network to Get New Clients

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Summertime is the perfect time to leave the office behind, head out to a patio, and meet some new people.

If you do this right, you will meet some great new prospects who become your lifelong clients.

And if you do this wrong, you could end up attending event, after event, after event feeling totally demoralized and wondering how on earth people actually get clients from networking.

This past weekend I was at a Real Estate investing seminar, and when I went out networking I got 7 highly motivated people giving me their emails within 10 minutes. (Yes, It’s that easy when you know what you’re doing!)

To help get you started on the right path, here are some networking tips.

Networking Golden Rules:


1. Go to listen, learn and connect

Find out what your new contacts interests are, why they came to the event, and what they do. They will not only ask you the same things, but by showing such an active interest in them first, they’ll feel more connected to you before you even start talking.

2. Go to meet interesting people and new friends
Adam Brind, Broker of Record at Core Assets Realty built his business from networking. According to Adam “If you go to find friends, you’ll get clients. If you go to get clients, you won’t get anything”. People do not want to be sold to, and they go to networking events to connect with new people. Show up, act interested, and think how you can help your new contact out, before you ever ask for anything. You’ll be miles ahead!

3. Open conversations with a compliment
One of my favourite icebreakers is a compliment such as “I’ve been loving your articles in the newspaper recently” or “I love that shirt you’re wearing, I had to come over and compliment you”. It makes the other person feel great, warms them up to you, and starts your conversation on a really positive note.

4. Get people asking you about your business, instead of you pushing it on them
Tempt prospects with information teasers that gets them asking you about your business, and allow yourself to shine! There’s such a different power dynamic in networking when people are actively interested in what you do, and want to hear more about it vs. you just telling them what you do, without them being interested.

Networking Don’ts

1. Don’t Bring a friend

When you bring a friend you’ll be less inclined to go up to new people and introduce yourself. I see it all the time at networking events…usually people that come with a “buddy” chat amongst themselves, which not only makes it extra intimidating for strangers to approach you, it also means you’re not stepping out and introducing yourself to new people.

2. Don’t stand alone in the back & wait for people to come to you

I’ve been to many, many events and there’s always a group of people that stand at the back, and wait for people to come to them. Usually nobody does, in which case you’ve gone to the networking event, and really aren’t networking. That’s ok if you wanted to hear the presentation, but if you actually wanted to meet people, you’ll need to introduce yourself.

3. Don’t come unprepared
Dress to impress, bring a positive attitude, and bring business cards

4. Don’t go for the sale
Nobody wants to go to a networking event feeling like everybody “wants” something from them. So make sure you’re not focusing on “selling” while you’re there. Instead focus on making a lasting connection. If you have any goals in mind, it should be to connect with your target market, and meet people who ask (or give permission) to be added to your prospecting database.

If you enjoyed this Lead Generation Article or Video, make sure you sign up for more Lead Generation Tips & Tricks here:

Get FREE Lead Generation Tips & Tricks. Sign up here

    

 

To your success,
Ingrid

Ingrid_LoRes

Ingrid Menninga is the founder of JOLT Marketing where her big mission is to put the heart back into the Real Estate and Mortgage industry while helping Agents & Brokers make awesome profits.

Within 3 years of founding JOLT Marketing, Ingrid has carved out a spectacular success roster working with Canada’s leading Real Estate and Mortgage brands with clients from RE/MAX, Royal LePage, Dominion Lending Centres, Verico, Street Capital, and more.

Ingrid is frequently featured in industry journals such as REM: Canada’s Real Estate Magazine, CAAMP’s Mortgage Journal, at speaking engagements for RE-Bar Camps, InMan’s Agent ReBoot, CMP’s The Mortgage Summit and in Sales Seminars for leading industry organizations such as IMBA(Independent Mortgage Brokers Association of Ontario).